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1 - 12 de 12 resultados para “niket mehta”
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  • Data Driven Decisions

    Leveraging Insights For Winning Marketing Strategies

    Edición de S.L. Gupta, Niket Mehta, Jitendra Singh Rathore, Piali Haldar, Nripendra Singh ...
    Series series Advances in Digital Technology and Data-Driven Business Practices
    In today's digital age, data is ubiquitous and holds tremendous value for businesses looking to better understand their customers and make smarter decisions. Companies that effectively collect, analyze, and act on data insights can gain a significant competitive edge. This is especially true in marketing, where data-driven strategies are becoming crucial for success.In this book, the chapters ... Leer más

    $94.29 USD

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  • Digital Transformation Management for Agile Organizations

    A compass to sail the digital world

    de Stefano Bresciani, Alberto Ferraris, Marco Romano, Gabriele Santoro ...
    Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds. Digital transformation is addressed from an organizational standpoint and is examined in relation to differing management theories in the ... Leer más

    $86.99 USD

  • Knowledge Management

    Value Creation Through Organizational Learning

    de Gita Kumta, Klaus North ...
    Series series Business and Management (R0)
    This textbook on knowledge management draws on the authors’ more than twenty years of research, teaching and consulting experience. The first edition of this book brought together European, Asian and American perspectives on knowledge-based value creation; this second edition features substantial updates to all chapters, reflecting the implications of the digital transformation on knowledge work ... Leer más

    $80.99 USD

  • Crafting Customer Experience Strategy

    Lessons from Asia

    Edición de Sapna Popli, Bikramjit Rishi ...
    When analysing customer experience, there is often a disconnect in the kind of customer experience senior leadership believes their organizations deliver and what consumers say they actually receive.Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a sustained competitive advantage for businesses. In uncovering this ... Leer más

    $86.99 USD

  • Managing Customer Experiences in an Omnichannel World

    Melody of Online and Offline Environments in the Customer Journey

    Edición de Taşkın Dirsehan ...
    In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way.This edited book examines customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial ... Leer más

    $95.99 USD

  • Digital Brand Management

    Understanding Consumers and Communication in the Digital Age

    de Magdalena Grębosz-Krawczyk, Dagna Siuda ...
    Series series Routledge Studies in Marketing
    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.It delves into brand positioning, consumer perception, and the role of digital media in ... Leer más

    $64.99 USD

  • Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

    Edición de Information Resources Management Association ...
    Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on ... Leer más

    $724.49 USD

  • The Sage Handbook of Industrial Marketing

    Edición de Adam Lindgreen, Thomas Fotiadis, Catherine Pardo, C. Anthony Di Benedetto, Dimitris Folinas, Pete Naudé ...
    The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, ... Leer más

    $99.99 USD

  • Empowering Business Through Digital Transformation

    de Sudeep B Chandramana ...
    In the era of unprecedented technological disruption, businesses must adapt or risk becoming obsolete. Digital transformation is no longer a choice; it's a necessity for survival and growth in today's rapidly evolving digital landscape. This book is a comprehensive guide to navigating the complex journey of digital transformation, empowering organizations to unlock their full potential and thrive ... Leer más

    $3.49 USD

  • Indian SMEs and Start-Ups

    Growth through Innovation and Leadership

    de Léo-Paul Dana, Omvir Gautam, Ashish Gupta, Naman Sharma ...
    Series Libro 13 - Asia-Pacific Business Series
    Over the years, India has emerged as the third largest start-up ecosystem in the world, earning itself the reputation of being the emerging land for delivering unicorns. It has become one of the most attractive regions in the world for initiating and scaling up new business ideas. Many venture capitalists have invested in India's start-up ecosystem, and the government has also launched a variety ... Leer más

    $91.79 USD

  • Human Resource Management

    Understanding Traditional Foundations and Modern Innovations

    de Debashish Sengupta ...
    This comprehensive textbook offers a dynamic exploration of Human Resource Management (HRM) in today's rapidly evolving business environment. Bridging the gap between time-honoured principles and cutting-edge practices, it equips students and reflective practitioners with the knowledge and skills needed to excel in the field of HR.The text begins by establishing a solid foundation in traditional ... Leer más

    $58.99 USD

  • Managing Human Resources in SMEs and Start-ups

    International Challenges and Solutions

    de Léo-Paul Dana, Naman Sharma, Vinod Kumar Singh ...
    Series Libro 5 - New Teaching Resources for Management in a Globalised World
    Human resources are the most important and costliest assets in businesses of any nature and size, no matter where they are based in the world. Talent management is a key managerial function in MNCs and other organisations with a global presence, but its importance in small businesses and start-ups cannot be overlooked.At its most basic level, managing people in small businesses encompasses ... Leer más

    $91.79 USD