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“nick hague”

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  • B2B Customer Experience

    A Practical Guide to Delivering Exceptional CX

    de Paul Hague, Nick Hague ...
    Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management.***B2B Customer Experience***shows readers how to deliver the very best customer experience within the business-to-business industry. ... Leer más

    $38.99 USD

  • Customer Experience B2B: Como multiplicar o resultado do seu negócio entregando uma experiência de excelência aos seus clientes B2B

    de Nick Hague, Paul Hague ...
    Traducido por Maíra Meyer Bregalda ...
    A experiência do cliente, ou CX, tomou a cena do marketing nos últimos tempos e colocou o cliente como centro da estratégia e dos processos das organizações. No entanto, a maior parte dos livros sobre customer experience gravitam em torno do universo B2C (business-to-consumer). Neste livro, Nick e Paul rompem essa abordagem e propõem um olhar focado no B2B (business-to-business), explorando suas ... Leer más

    $6.99 USD

  • Kit Customer Experience

    de Martin Newman, Malcolm McDonald, Nick Hague, Paul Hague, Maíra Meye Bregalda, Marcelo Amaral de Moraes ...
    Você já ouviu falar em Customer Experience (CX)? Experiência do cliente é uma nova abordagem estratégica para colocar o cliente em primeiro lugar por meio da gestão de cada etapa de sua jornada. Proporcionar uma experiência diferenciada aos clientes é ser capaz de identificar e de remover atritos do processo de compra, adequar a proposta de valor a cada segmento, comunicar-se com cada persona ... Leer más

    $12.99 USD

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  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    de Markus Stahlberg ...
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Leer más

    $28.99 USD

  • The Essential Management Toolbox

    Tools, Models and Notes for Managers and Consultants

    de Simon Burtonshaw-Gunn ...
    A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process ... Leer más

    $44.00 USD

  • Creating and Delivering Your Value Proposition

    Managing Customer Experience for Profit

    de Cindy Barnes, Helen Blake, David Pinder ...
    In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value ... Leer más

    $46.99 USD

  • The Professional Recruiter's Handbook

    Delivering Excellence in Recruitment Practice

    de Ann Swain, Jane Newell Brown ...
    As recruitment becomes ever more important to a business achieving its corporate objectives, recruiters must raise their game, delivering new and innovative solutions while also doing their job well and achieving the results needed for their clients and candidates. The Professional Recruiter's Handbook, second edition, is a complete guide to achieving success in recruitment. The authors explore ... Leer más

    $41.99 USD

  • Essential Guide to Marketing Planning

    de Marian Wood ...
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your ... Leer más

    $22.99 USD

  • Internal Communications

    A Manual for Practitioners

    de Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Leer más

    $41.99 USD

  • Essential Tools for Operations Management

    Tools, Models and Approaches for Managers and Consultants

    de Simon Burtonshaw-Gunn ...
    The third book in the Essential Tools For series… on the topic of Operations ManagementBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person ... Leer más

    $24.00 USD

  • Customer Care Excellence

    How to Create an Effective Customer Focus

    de Sarah Cook ...
    Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.In clear, ... Leer más

    $41.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Future of the Sales Profession

    How to Survive the Big Cull and Become One of Your Industry's Most Sought-After B2B Sales Professionals

    de Graham Hawkins ...
    B2B sales is harder than ever before.Product lifecycles are getting shorter, sales cycles are getting longer, there are more competitors entering the market, and buyers are doing most of their research online before they even call you. When you finally get the meeting, buyers only want your best price.Despite all of this, your manager keeps asking for more – more calls, more meetings, faster, ... Leer más

    $6.99 USD