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  • Consumer Behaviour in Hospitality and Tourism

    Contemporary Perspectives and Challenges

    This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries.The COVID-19 pandemic has affected every aspect of consumer behaviour, including expenses, ways of shopping, ... Leer más

    $58.99 USD

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  • Handbook of Hospitality Marketing Management

    Edición de Haemoon Oh ...
    This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The ... Leer más

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  • Strategic Marketing in Tourism Services

    Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment ... Leer más

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  • Progress in Tourism Marketing

    Edición de Metin Kozak, Luisa Andreu ...
    Series series Routledge Advances in Tourism
    The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four ... Leer más

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  • Handbook of Research on Global Hospitality and Tourism Management

    Edición de Angelo A. Camillo ...
    The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management ... Leer más

    $296.99 USD

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  • Emerging Transformations in Tourism and Hospitality

    Edición de Anna Farmaki, Nikolaos Pappas ...
    Series series New Directions in Tourism Analysis
    This significant and timely book critically discusses the effects of emerging trends and shifting dynamics on the tourism and hospitality industry at local, regional, national, and international levels in a holistic manner.This book offers a multi-disciplinary and inter-disciplinary approach and examines emerging topics such as technology and disruptive economies as well as the Covid-19 pandemic ... Leer más

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  • Routledge Handbook of Social Psychology of Tourism

    Edición de Dogan Gursoy, Sedat Çelik ...
    Series series Contemporary Geographies of Leisure, Tourism and Mobility
    The impacts of tourism, an increasingly crucial area of study amongst researchers, are primarily investigated through economic, socio-cultural or environmental perspectives. The social psychological effects of tourism have not been adequately researched despite often being much more important for many destinations, especially where conflicts among different stakeholders exist. This book ... Leer más

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  • Handbook of Tourist Behavior

    Theory & Practice

    Edición de Metin Kozak, Alain Decrop ...
    Series series Routledge Advances in Tourism
    In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into ... Leer más

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  • The Handbook of Managing and Marketing Tourism Experiences

    Edición de Marios Sotiriadis, Dogan Gursoy ...
    The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.It has the following specific objectives: first to analyse the main issues and ... Leer más

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  • Tourism and the Experience Economy in the Digital Era

    Behaviours and Platforms

    Edición de Xiang Ying Mei ...
    This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on ‘new’ experience development attributed to new technology and changes in consumer behaviour.It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media ... Leer más

    $60.99 USD

  • The Routledge Handbook of Volunteering in Events, Sport and Tourism

    This timely handbook examines the most contemporary, controversial and cutting-edge issues related to the involvement of volunteers in the fields of events, sport and tourism.Split into thematic sections, the primary areas covered include: key disciplinary approaches to understanding volunteerism, international contexts, managing volunteers, the impacts and legacies of volunteering and future ... Leer más

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  • ISCONTOUR 2014 - Tourism Research Perspectives

    Proceedings of the International Student Conference in Tourism Research

    Edición de Roman Egger, Christian Maurer ...
    Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences ... Leer más

    $30.99 USD