Skip to main content

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...
  • Communication Perspectives on Popular Culture

    Series series Communication Perspectives in Popular Culture
    Popular culture helps construct, define, and impact our everyday realities and must be taken seriously because popular culture is, simply, popular. Communication Perspectives on Popular Culture brings together communication experts with diverse backgrounds, from interpersonal communication, business and organizational communication, mass communication, media studies, narrative, rhetoric, gender ... Leer más

    $47.79 USD

  • Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement

    Edición de Amber Hutchins, Natalie Tindall ...
    Series series Routledge New Directions in PR & Communication Research
    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts.The established ... Leer más

    $68.99 USD

La gente que leyó estos también disfrutó

  • Faster, Higher, Farther

    How One of the World's Largest Automakers Committed a Massive and Stunning Fraud

    de Jack Ewing ...
    “A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than ... Leer más

    $12.29 USD

  • Personal Pr

    Public Relations and Marketing Tips That Work to Your Advantage

    In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and ... Leer más

    $8.99 USD

  • Excellence in Public Relations and Communication Management

    Edición de James E. Grunig ...
    Series series Routledge Communication Series
    This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public ... Leer más

    $159.99 USD

  • The Referral of a Lifetime

    Never Make a Cold Call Again!

    de Tim Templeton ...
    Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden ... Leer más

    $17.99 USD

  • The Future of Excellence in Public Relations and Communication Management

    Challenges for the Next Generation

    Edición de Elizabeth L. Toth ...
    Series series Routledge Communication Series
    The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public ... Leer más

    $132.99 USD

  • Managing Corporate Communications in the Age of Restructuring, Crisis and Litigation

    Revisiting Groupthink in the Boardroom

    de David Silver ...
    Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company’s number one asset—its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: ... Leer más

    $28.99 USD

  • Public Relations, Society & Culture

    Theoretical and Empirical Explorations

    Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of ... Leer más

    $58.99 USD

  • The Business of Persuasion

    Harold Burson on Public Relations

    de Harold Burson ...
    "A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Gaining Influence in Public Relations

    The Role of Resistance in Practice

    Series series Routledge Communication Series
    Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of ... Leer más

    $72.99 USD

  • The New Workforce Challenge

    How Today's Leading Companies Are Adapting For the Future

    de A. Hatum ...
    Series series Business and Management (R0)
    Few books go into enough depth to really understand the differences between the future generations of professionals to come and the ones that have gone before. This innovative book examines how new generations of the workplace and workforce will be shaped in the future and shows organizations the ways in which they will have to adapt to succeed. ... Leer más

    $35.99 USD