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  • Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness

    In today’s hospitality industry, the integration of marketing technology reshapes how businesses engage with customers and streamline operations. To remain competitive, companies rely on tools like customer relationship management (CRM) systems, data analytics, and automation to enhance guest experiences and drive brand loyalty. However, the success of this technology depends on the skills and ... Leer más

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  • Destination Branding and Bias in Ecotourism

    Destination branding in ecotourism shapes tourist and traveler’s perceptions and experiences. It creates a unique identity for a location that highlights its natural beauty, cultural heritage, and commitment to sustainability. Biases may also impact this branding, influencing which destinations are promoted and their perception by potential visitors. Factors like socioeconomic status, geographic ... Leer más

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  • Supporting Environmental Stability Through Ecotourism

    Leisure travel is more widespread and accessible than ever before, but the world faces the growing problem of its unintended consequences. The desire to explore the globe has led to an increase in tourism, with billions of individuals traveling to various destinations, fueling economic growth and infrastructure development. However, it has brought forth many challenges that demand our attention, ... Leer más

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  • Antecedents and Outcomes of Employee-Based Brand Equity

    Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand ... Leer más

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  • Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)

    Series series Springer Nature Proceedings excluding Computer Science
    This is an open access book. This international conference aims to discuss and provide critical views based on empirical experience and the relevant concepts to the changing trends and future directions of tourism development after the Covid-19 pandemic. Some of the topics that can be raised as discussion material include (but are not limited to):Adaptation strategies of tourism transportation ... Leer más

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  • Handbook on Sustainable Community-Based Tourism

    Planning, Management and Sustainability

    Edición de Tsung Hung Lee, Fen-Hauh Jan ...
    Series series Research Handbooks in Tourism series
    This Handbook presents a comprehensive overview of contemporary challenges and opportunities in sustainable community-based tourism (CBT). It analyses innovative approaches to planning, managing and developing CBT, outlining current trends and highlighting avenues for future research.Tsung Hung Lee and Fen-Hauh Jan bring together leading international scholars to explore diverse aspects of ... Leer más

    $58.99 USD

  • Nature-based Tourism and Wellbeing

    Impacts and Future Outlook

    All around the world, as growing numbers of tourists and recreational visitors flock to protected and other natural areas stimulated by a renewed search for physical, mental, and even spiritual health and wellbeing, different practices and behaviours emerge. This book brings together experiences and perspectives from many countries around the world. On the demand side, the experiences are united ... Leer más

    $100.79 USD

  • Navigating Mass Tourism to Island Destinations: Preservation and Cultural Heritage Challenges

    Edición de Viana Imad Hassan ...
    The rise of mass tourism to island destinations presents a critical challenge in balancing economic benefits with environmental sustainability and cultural preservation. As visitor numbers grow, these fragile ecosystems face threats such as overdevelopment, resource depletion, and loss of indigenous traditions. Understanding how communities navigate these pressures is essential for fostering ... Leer más

    $215.99 USD

  • The Routledge Handbook of Nature Based Tourism Development

    Edición de Ante Mandić, Sandeep K. Walia ...
    Series series Routledge International Handbooks
    This handbook offers a comprehensive overview of the themes and concepts related to nature-based tourism development. Providing interdisciplinary insights from leading researchers, academics, and practitioners across the globe, it delivers a critical and timely contribution to the knowledge around nature-based tourism.Nature-based tourism is currently the fastest-growing tourism sector globally ... Leer más

    $63.99 USD

  • Solutions for Managing Overtourism in Popular Destinations

    Overtourism occurs when destinations face excessive visitor numbers, leading to environmental harm, cultural erosion, and strain on local resources. Natural sites like Maya Bay and the Great Barrier Reef have suffered damage, while cities like Venice and Barcelona face overcrowding, rising costs, and displacement of residents. The phenomenon is fueled by globalization, social media, and budget ... Leer más

    $278.99 USD

  • Building Community Resiliency and Sustainability With Tourism Development

    Across the globe, communities face increasing challenges in building resilience and sustainability in the face of climate change, economic disparities, and other complex issues. The tourism sector, often seen as a driver of economic growth, has also been a source of environmental degradation, cultural erosion, and social inequities in many destinations. There is a growing need for a new approach ... Leer más

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  • Promoting Creative Tourism: Current Issues in Tourism Research

    Proceedings of the 4th International Seminar on Tourism (ISOT 2020), November 4-5, 2020, Bandung, Indonesia

    The papers presented in this work cover themes such as sustainable tourism; ICT and tourism; marine tourism; tourism and education; tourism, economics, and finance; tourism marketing; recreation and sport tourism; halal & sharia tourism; culture and indigenous tourism; destination management; tourism gastronomy; politic, social, and humanities in tourism; heritage tourism; medical & health tourism ... Leer más

    $140.99 USD