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  • Issues & Challenges of Quality Management faced by MSMEs

    Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: With the increase in quality consciousness and expectations of the customers around the world, Medium, Small and Micro Enterprises (MSMEs) in India are also trying to keep-up with them by improving the quality of their products. This paper is an assessment of ... Leer más

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  • The Sharing Economy

    The End of Employment and the Rise of Crowd-Based Capitalism

    “An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts. ... Leer más

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  • No Ordinary Disruption

    The Four Global Forces Breaking All the Trends

    Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.The world not only feels different. The data tell us it is different. Based on years of research by the ... Leer más

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  • The Solution Revolution

    How Business, Government, and Social Enterprises Are Teaming Up to Solve Society's Toughest Problems

    Government Alone Can’t Solve Society’s Biggest ProblemsWorld hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope ... Leer más

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  • Global Marketing, Global Edition

    Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide ... Leer más

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  • Data for the Public Good

    de Alex Howard ...
    As we move into an era of unprecedented volumes of data and computing power, the benefits aren't for business alone. Data can help citizens access government, hold it accountable and build new services to help themselves.Simply making data available is not sufficient. The use of data for the public good is being driven by a distributed community of media, nonprofits, academics and civic advocates ... Leer más

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  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated ... Leer más

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  • The Immigrant Exodus

    Why America Is Losing the Global Race to Capture Entrepreneurial Talent

    de Vivek Wadhwa ...
    A 2012 ECONOMIST BOOK OF THE YEARMany of the United States' most innovative entrepreneurs have been immigrants, from Andrew Carnegie, Alexander Graham Bell, and Charles Pfizer to Sergey Brin, Vinod Khosla, and Elon Musk. Nearly half of Fortune 500 companies and one-quarter of all new small businesses were founded by immigrants, generating trillions of dollars annually, employing millions of ... Leer más

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  • Fixing Fashion

    Rethinking the Way We Make, Market and Buy Our Clothes

    Is global fashion a wolf in sheep’s clothing? An industry insider takes a hard look at the apparel trade.With sales of more than five hundred billion US dollars a year, the fashion industry is one of the most important sectors of the global economy, employing millions of men, women, and often children in the developing world. And yet its record is far from pretty. The collapse of Bangladesh's Rana ... Leer más

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  • Buyer Aware

    Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace

    In an era of corporate overreach when consumers have never been more vulnerable to digital surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once ... Leer más

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  • How Would You Like to Pay?

    How Technology Is Changing the Future of Money

    de Bill Maurer ...
    From Bitcoin to Apple Pay, big changes seem to be afoot in the world of money. Yet the use of coins and paper bills has persisted for 3,000 years. In How Would You Like to Pay?, leading anthropologist Bill Maurer narrates money's history, considers its role in everyday life, and discusses the implications of how new technologies are changing how we pay. These changes are especially important in ... Leer más

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  • The Fissured Workplace

    de David Weil ...
    In the twentieth century, large companies employing many workers formed the bedrock of the U.S. economy. Today, on the list of big business's priorities, sustaining the employer-worker relationship ranks far below building a devoted customer base and delivering value to investors. As David Weil's groundbreaking analysis shows, large corporations have shed their role as direct employers of the ... Leer más

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