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1 - 12 de 12 resultados para “mithun nandy”
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  • Strategic Pharmaceutical Marketing Management in Growth Markets

    de Mithun Nandy ...
    India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.The book introduces the fast-paced and multi ... Leer más

    $54.99 USD

  • Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry

    de Mithun Nandy ...
    Series series Economics and Finance (R0)
    The book provides insight into different research and development (R&D) activities performed by Indian pharmaceutical companies. It describes how R&D activities have evolved in the last three decades on Indian soil. The book discusses how emerging economy like India has become the ‘Pharmacy of the World’ and how reputed and research-centric Indian drug manufacturing companies are aligning their ... Leer más

    $98.99 USD

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  • Building Biotechnology

    Biotechnology Business, Regulations, Patents, Law, Policy and Science

    de Yali Friedman ...
    Building Biotechnology helps readers understand the business of biotechnology, how to start and manage biotechnology companies, and how to better service the needs of biotechnology companies. This acclaimed book describes the convergence of scientific, political, regulatory, and commercial factors that drive the biotechnology industry and define its scope. In addition to its popularity among ... Leer más

    $53.99 USD

  • Supply Chain Management in the Drug Industry

    Delivering Patient Value for Pharmaceuticals and Biologics

    de Hedley Rees ...
    This book bridges the gap between practitioners of supply-chain management and pharmaceutical industry experts. It aims to help both these groups understand the different worlds they live in and how to jointly contribute to meaningful improvements in supply-chains within the globally important pharmaceutical sector. Scientific and technical staff must work closely with supply-chain practitioners ... Leer más

    $103.00 USD

  • Healthcare Disrupted

    Next Generation Business Models and Strategies

    de Jeff Elton, Anne O'Riordan ...
    “During a time of tremendous change and uncertainty, Healthcare Disrupted gives executives a framework and language to determine how they will evolve their products, services, and strategies to flourish in a increasingly value-based healthcare system. Using a powerful mix of real world examples and unanswered questions, Elton and O’Riordan lead you to see that ‘no action’ is not an option—and push ... Leer más

    $21.00 USD

  • A New Deal for Cancer

    Lessons from a 50 Year War

    Edición de Abbe R. Gluck, Charles S Fuchs ...
    An unprecedented constellation of experts—leading cancer doctors, policymakers, cutting-edge researchers, national advocates, and more—explore the legacy and the shortcomings from the fifty-year war on cancer and look ahead to the future.The longest war in the modern era, longer than the Cold War, has been the war on cancer. Cancer is a complex, evasive enemy, and there was no quick victory in the ... Leer más

    $18.99 USD

  • Pharmaceutical Lifecycle Management

    Making the Most of Each and Every Brand

    de Tony Ellery, Neal Hansen ...
    A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create ... Leer más

    $88.00 USD

  • Managing Biotechnology

    From Science to Market in the Digital Age

    de Francoise Simon, Glen Giovannetti ...
    A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing modelsBiotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment ... Leer más

    $45.00 USD

  • Value Creation in the Pharmaceutical Industry

    The Critical Path to Innovation

    de Alexander Schuhmacher, Markus Hinder, Oliver Gassmann ...
    This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation.A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as ... Leer más

    $99.00 USD

  • The Business of Healthcare Innovation

    Edición de Lawton Robert Burns ...
    The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and ... Leer más

    $45.99 USD

  • Biopharmaceutical Supply Chains

    Distribution, Regulatory, Systems and Structural Changes Ahead

    de Robert Handfield ...
    A comprehensive exploration of the massive changes in the biopharmaceutical supply chain that have occurred during the past 10 years, and predicted future trends, Biopharmaceutical Supply Chains: Distribution, Regulatory, Systems and Structural Changes Ahead documents the specific impacts of these changes for key players in the supply chain. Based ... Leer más

    $120.99 USD

  • Healthcare Supply Chain Management

    Basic Concepts and Principles

    de Min Hokey ...
    According to the health data released by the Organization for Economic Cooperation and Development (OECD), the United States spends more per capita on healthcare than any other OECD country. Currently, U.S. healthcare spending constitutes $2.5 trillion, or 17.3 percent of GDP, with healthcare costs increasing 9 percent annually. To reverse this alarming trend, the Obama administration recently led ... Leer más

    $8.99 USD