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“michael wokosin”

1 - 12 de 12 resultados para “michael wokosin”
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  • OverClocked

    de Michael Wokosin ...
    Overclocked: Business ReinventedIn an era where technology moves faster than management, Overclocked: Business Reinvented reveals how leaders can thrive at the speed of digital acceleration.Drawing on two decades of transformation experience across Fortune 500 enterprises, startups, and emerging technologies, author Mike Wokosin introduces a bold new framework for understanding the modern economy ... Leer más

    $27.99 USD

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  • Marketing 5.0

    Technology for Humanity

    de Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book ... Leer más

    $17.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • UNLEASH the potential and make it happen

    de Patrick Steiner ...
    Unlock your full potential in the digital world with our essential guide, tailored for businesses and leaders ready to excel. This practical handbook demystifies the digital landscape, offering real-world solutions like the "Digital Success Canvas" and "Digital Pulse Check" to evaluate your current position and chart a clear path forward.It's more than a book; it's a toolkit for transformation, ... Leer más

    $8.99 USD

  • HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)

    de Harvard Business Review, Michael E. Porter, Rita Gunther McGrath, Thomas H. Davenport, Marco Iansiti ...
    Series series HBR's 10 Must Reads
    Become a digital-first organization—and avoid disruption.If you read nothing else on the principles and practices that lead to successful digital transformation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reinvent your digital strategy, overcome barriers to change, and win in the continuously connected ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Personalized

    Customer Strategy in the Age of AI

    de Mark Abraham, David C. Edelman ...
    A USA Today BestsellerIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they ... Leer más

    $23.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Practical Product Management for Product Owners

    Creating Winning Products with the Professional Product Owner Stances

    de Chris Lukassen, Robbin Schuurman ...
    Hone Agile Product Owner Behaviors that Lead to Marketplace WinnersOrganizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of ... Leer más

    $34.19 USD

  • Code Halos

    How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

    de Malcolm Frank, Paul Roehrig, Ben Pring ...
    Harness "Code Halos" to gain competitive advantage in the digital eraAmazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, ... Leer más

    $17.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Digital @ Scale

    The Playbook You Need to Transform Your Company

    de Anand Swaminathan, Jürgen Meffert ...
    A blueprint for reinventing the core of your businessValue in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of ... Leer más

    $18.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Ecosystem-Led Growth

    A Blueprint for Sales and Marketing Success Using the Power of Partnerships

    de Bob Moore ...
    A blueprint to new levels of company growth leveraging your firm’s Partner EcosystemIn Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company’s Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build ... Leer más

    $18.00 USD

  • Industry X.0

    Realizing Digital Value in Industrial Sectors

    de Eric Schaeffer ...
    Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by ... Leer más

    $37.99 USD

  • ChatGPT Strategies for B2B Transformation

    Harness generative AI's power, adapt your sales & marketing, and launch end-to-end transformation across the enterprise

    de Jason Hoover ...
    This book explores the transformative capabilities of generative AI tools like ChatGPT and how small and medium-sized businesses (SMBs) can effectively harness them to reinvent their sales & marketing machine and launch transformation across the enterprise. It is geared towards B2B (business-to-business) business leaders who want to understand ChatGPT's true disruptive potential for their ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Building Rocketships: Product Management for High-Growth Companies

    de Oji Udezue, Ezinne Udezue ...
    World-changing companies are being built faster than ever. The question is, how?Building Rocketships provides an insider's guide to creating and scaling transformative products in today's hyper-competitive landscape. Written by veteran product leaders Oji and Ezinne Udezue, who have led teams at Microsoft, Twitter, WP Engine, Discovery Communications, and Calendly, this comprehensive playbook ... Leer más

    $15.99 USD o gratis con Kobo Plus