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  • Die 10 wichtigsten Zukunftsthemen im Marketing

    In Zeiten der Künstlichen Intelligenz (KI), der Digitalisierung und disruptiven Innovationen verschwinden Trends und Buzzwords im Marketing oft genauso schnell, wie sie entstanden sind. Dieses Buch soll Ihnen helfen, deren Relevanz besser bestimmen zu können, und beleuchtet die Trends, die zukünftig zum Marketing-Pflichtprogramm gehören werden. Namhafte Expertinnen und Experten bringen die Top ... Leer más

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  • Die wichtigsten Pädagogen

    Series series marixwissen
    Der Terminus Pädagogik rückt den Prozess des Heranwachsens in den Blick, der in den gesellschaftshistorischen Epochen je unterschiedliche erzieherische Überlegungen hinterlassen hat. Erziehungsdenken, als Teil der philosophischen und politischen Traditionen, mündet in der Verpflichtung, den einzelnen Menschen zum bewusst handelnden Gesellschaftsmitglied zu befähigen. Dieser Zweck, sich die Welt ... Leer más

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  • Handbook of Statistical Systems Biology

    Systems Biology is now entering a mature phase in which the key issues are characterising uncertainty and stochastic effects in mathematical models of biological systems. The area is moving towards a full statistical analysis and probabilistic reasoning over the inferences that can be made from mathematical models. This handbook presents a comprehensive guide to the discipline for practitioners ... Leer más

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  • Interkulturelle Arbeitskontexte

    Beiträge zur empirischen Forschung

    Series Libro 16 - Kultur - Kommunikation - Kooperation
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  • The Extended Phenotype: The Long Reach of the Gene

    The Long Reach of the Gene

    Series series Oxford Landmark Science
    By the best selling author of The Selfish Gene 'This entertaining and thought-provoking book is an excellent illustration of why the study of evolution is in such an exciting ferment these days.' Science 'The Extended Phenotype is a sequel to The Selfish Gene . . . he writes so clearly it could be understood by anyone prepared to make the effort' John Maynard Smith, London Review of Books 'Dawkins ... Leer más

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  • The Science of Orphan Black

    The Official Companion

    An official guide to the crazy science of Orphan Black—from cloning to chimerism and much more.Delve deeper into the scientific terms and theories at the core of the Peabody-winning cult-favorite show. With exclusive insights from the show's co-creator Graeme Manson and science consultant Cosima Herter, The Science of Orphan Blacktakes you behind the closed doors of the Dyad Institute and inside ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Life at the Speed of Light

    From the Double Helix to the Dawn of Digital Life

    “Venter instills awe for biology as it is, and as it might become in our hands.” —Publishers WeeklyOn May 20, 2010, headlines around the world announced one of the most extraordinary accomplishments in modern science: the creation of the world’s first synthetic lifeform. In Life at the Speed of Light, scientist J. Craig Venter, best known for sequencing the human genome, shares the dramatic ... Leer más

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  • A Life Decoded

    My Genome: My Life

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  • Beyond Genetics

    The User's Guide to DNA

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    Genetic science is about to radically alter our lives. Sooner than you can imagine, human beings will be capable of diagnosing their own illnesses, designating the sex of their children, even designing the food they eat -- all as easily as using a cell phone. Now is the time for every one of us to take control of our DNA, and one man is uniquely qualified to show us how: Glenn McGee, bioethicist ... Leer más

    $8.69 USD o gratis con Kobo Plus

  • The Murder of Nikolai Vavilov

    The Story of Stalin's Persecution of One of the Great Scientists of the Twentieth Century

    de Peter Pringle ...
    In The Murder of Nikolai Vavilov, acclaimed journalist and author Peter Pringle recreates the extraordinary life and tragic end of one of the great scientists of the twentieth century.In a drama of love, revolution, and war that rivals Pasternak's Dr. Zhivago, Pringle tells the story of a young Russian scientist, Nikolai Vavilov, who had a dream of ending hunger and famine in the world. Vavilov's ... Leer más

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  • Biotechnology

    de John E. Smith ...
    Biotechnology is the major technology of the 21st century, yet few people realise how much it impacts on many aspects of human society. The defining aim of this new fifth edition is to re-establish the correct understanding of the term biotechnology. Using the straightforward style that made the previous editions of his textbook so popular, John Smith once again helps students with the deciphering ... Leer más

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  • The Gene Machine

    How Genetic Technologies Are Changing the Way We Have Kids—and the Kids We Have

    A sharp-eyed exploration of the promise and peril of having children in an age of genetic tests and interventionsIs screening for disease in an embryo a humane form of family planning or a slippery slope toward eugenics? Should doctors tell you that your infant daughter is genetically predisposed to breast cancer? If tests revealed that your toddler has a genetic mutation whose significance isn't ... Leer más

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