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1 - 12 de 12 resultados para “michael saren”
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  • Critical Marketing

    de Pauline Maclaran, Michael Saren, Christina Goulding, Richard Elliott, Miriam Caterall ...
    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In ... Leer más

    $76.99 USD

  • Marketing

    A Critical Textbook

    de James Fitchett, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski, Nick Ellis, Matthew Higgins ...
    Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the ... Leer más

    $100.99 USD

  • The Marketing Pathfinder

    Key Concepts and Cases for Marketing Strategy and Decision Making

    de Michael M. Saren, David W. Stewart ...
    Dozens of lively international case studies that help readers put core marketing principles in a real-world contextFrom market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder ... Leer más

    $40.00 USD

  • Responsible Marketing for Well-being and Society

    A Research Companion

    Edición de Michael Saren, Louise M. Hassan, Miriam McGowan, N. Craig Smith, Emma Surman, Rohit Varman ...
    Series series Routledge Research Companions in Business and Economics
    This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing ... Leer más

    $64.99 USD

  • Marketing Theory

    A Student Text

    Edición de Michael Saren, Michael J Baker ...
    Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing.In this new Third Edition there are up-to-date examples from global ... Leer más

    $105.99 USD

  • Improving the Evaluation of Scholarly Work

    The Application of Service Theory

    Edición de Evert Gummesson, Montserrat Díaz-Méndez, Michael Saren ...
    Series series Education (R0)
    This book aims to stimulate debate in the growing and highly controversial area of measuring scholarly work. The authors examine key aspects of this topic through the lens of the latest theoretical developments in service science and associated fields. It includes chapters explaining the theoretical developments and methodological aspects of measuring the quality of academic teaching and research, ... Leer más

    $143.99 USD

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  • Creating Significant Learning Experiences

    An Integrated Approach to Designing College Courses

    de L. Dee Fink ...
    “Dee Fink challenges our conventional assumptions and practices and offers an insightful approach to expanding our learning goals, making higher education more meaningful. This is a gem of a book that every college teacher should read.”—Ken Bain, author, What the Best College Students DoSince the original publication of L. Dee Fink’s Creating Significant Learning Experiences, higher education has ... Leer más

    $37.00 USD

  • Handbook of Organizational Learning and Knowledge Management

    Edición de Mark Easterby-Smith, Marjorie A. Lyles ...
    The fully revised and updated version of this successful Handbook is welcomed by management scholars world-wide. By bringing together the latest approaches from the leading experts in organizational learning & knowledge management the volume provides a unique and valuable overview of current thinking about how organizations accumulate 'knowledge' and learn from experience.Key areas of update in ... Leer más

    $59.00 USD

  • Educational Leadership

    Context, Strategy and Collaboration

    Edición de Maggie Preedy, Christine Wise, Nigel D Bennett ...
    Series series Published in association with The Open University
    Drawing together current thinking and research by leading writers in the field, this Reader will help you to understand and critically analyse key strategic aspects of educational leadership, including:- leadership perspectives and values- external and internal contexts- autonomy and accountability- partnership and collaboration- leading strategy and change.The book explores major challenges for ... Leer más

    $87.99 USD

  • The Oxford Handbook of Management

    Edición de Adrian Wilkinson, Steven J Armstrong, Michael Lounsbury ...
    Series series Oxford Handbooks
    Management, the pursuit of objectives through the organization and co-ordination of people, has been and is a core feature-and function-of modern society. Some 'classic' forms of corporate and bureaucratic management may be seen as the prevalent form of organization and organizing in the 20th century, but in the post-Fordist, global, knowledge-driven contemporary world we are seeing different ... Leer más

    $44.99 USD

  • The Oxford Handbook of Human Capital

    Edición de Alan Burton-Jones, J.-C. Spender ...
    Series series Oxford Handbooks
    Macroeconomic research on human capital - the stock of human capabilities and knowledge - has been extensively published but to date the literature has lacked a comprehensive analysis of human capital within the organization. The Oxford Handbook of Human Capital has been designed to fill that gap, providing an authoritative, inter-disciplinary, and up to date survey of relevant concepts, research ... Leer más

    $52.99 USD

  • The Material Child

    Growing up in Consumer Culture

    de David Buckingham ...
    Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture?The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption ... Leer más

    $23.00 USD