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  • New Keto Cooking

    Fresh Ideas for Delicious Low-Carb Meals at Home

    Restaurant-Quality Meals You Won’t Believe Are KetoChef Michael Silverstein brings his culinary know-how into your home with this collection of fresh, flavorful recipes that reimagine Keto cuisine. Instead of falling back on the typical “diet” substitutions, the unique dishes in this book have been carefully developed to feature big, bold flavors and smarter cooking methods that set them apart ... Leer más

    $9.99 USD

  • New Keto: Dinner in 30

    Super Easy and Affordable Recipes for a Healthier Lifestyle

    **Runner-up on MasterChef All-Stars with Gordon Ramsay**Quality Keto Meals to Simplify Your LifeNow, fitting the Keto diet into your lifestyle is both simple and affordable! Celebrity chef Michael Silverstein is back with 60 outstanding recipes that cut down on carbs and time spent in the kitchen. His latest collection brings you restaurantworthy Keto dinners that are ready in no time at all—30 ... Leer más

    $12.99 USD

  • Trading Up

    Why Consumers Want New Luxury Goods--and How Companies Create Them

    Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much ... Leer más

    Antes $6.99 USD Ahora $4.99 USD

  • Audiolibro

    Women Want More

    Completo

    10 hora 14 minutos

    Haven't women gotten everything they want? Economic power? Social influence? Business clout?Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.That relentless upward climb has left women feeling stressed out, time starved, and ... Leer más

    $28.99 USD

  • Audiolibro

    Rocket

    Eight Lessons to Secure Infinite Growth

    Completo

    12 hora 33 minutos

    Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by ... Leer más

    $24.99 USD

  • New Comfort Cooking

    Homestyle Keto Recipes that Won't Bust Your Belt or Wallet

    **“Mike is refining American comfort food." —GORDON RAMSAYKeto Takes on Beloved Favorites**If you think going Keto means giving up your guilty pleasures, think again. Chef Michael Silverstein, author of New Keto Cooking, is back with this stick-to-your-ribs collection of low-carb comfort foods everyone will love. His renowned culinary skills make him an expert on Keto substitutions that don’t ... Leer más

    $11.99 USD

  • Online Dating For Dummies

    Chances are, you've heard about Internet dating from a friend, or an online banner ad has caught your eye. If you've given online dating a passing consideration, you may have some fears from all those graphic horror stories that jar your senses – and your sensibilities. Or you may think that meeting people via the Internet is only for the disenfranchised or socially unskilled.From their own ... Leer más

    $13.00 USD

  • Language in Culture

    Lectures on the Social Semiotics of Language

    Language enables us to represent our world, rendering salient the identities, groups, and categories that constitute social life. Michael Silverstein (1945–2020) was at the forefront of the study of language in culture, and this book unifies a lifetime of his conceptual innovations in a set of seminal lectures. Focusing not just on what people say but how we say it, Silverstein shows how discourse ... Leer más

    $34.99 USD

  • The $10 Trillion Prize

    Captivating the Newly Affluent in China and India

    Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that: There will be nearly one billion middle-class consumers in China and India within the next ten years? More than 135 million Chinese and Indians will graduate from college ... Leer más

    $21.99 USD o gratis con Kobo Plus

  • Audiolibro

    Treasure Hunt

    Inside the Mind of the New Consumer

    Completo

    9 hora 19 minutos

    A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an ... Leer más

    $15.99 USD

  • Women Want More

    How to Capture Your Share of the World's Largest, Fastest-Growing Market

    In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about ... Leer más

    $18.99 USD

  • Rocket: Eight Lessons to Secure Infinite Growth

    Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by ... Leer más

    $19.99 USD