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“michael j palenchar”

1 - 12 de 12 resultados para “michael j palenchar”
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  • Strategic Issues Management

    Organizations and Public Policy Challenges

    de Robert L. Heath, Michael J. Palenchar ...
    Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. ... Leer más

    $116.99 USD

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  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    de Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Leer más

    Antes $14.49 USD Ahora $7.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Trust Us, We're Experts PA

    How Industry Manipulates Science and Gambles with Your Future

    de Sheldon Rampton, John Stauber ...
    **The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.**We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles ... Leer más

    $4.99 USD

  • Scientific Advertising with The Psychology of Advertising

    based on the works of Claude Hopkins and Walter D. Scott

    de Claude C. Hopkins, Walter D. Scott, Dr. Robert C. Worstell ...
    Series series Online Millionaire Plan Guides
    Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising ... Leer más

    $3.99 USD

  • Customer Experience

    Future Trends and Insights

    de C. Shaw, Q. Dibeehi, S. Walden ...
    Series series Business and Management (R0)
    Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. ... Leer más

    $49.99 USD

  • The New Influencing Toolkit

    Capabilities for Communicating with Influence

    de T. Baker ...
    Series series Business and Management (R0)
    Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating, calculating, motivating and collaborating. ... Leer más

    $62.99 USD

  • Lipstick on a Pig

    Winning In the No-Spin Era by Someone Who Knows the Game

    de Torie Clarke ...
    Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put ... Leer más

    $13.99 USD

  • American Petroleum Worldwide Oil

    de Thomas Chee ...
    Oil dominates. Petroleum is involved in global trade. Oil is responsible for leadership, but the responsibility to produce petroleum wisely results in revolutions, war and that which defines history. Yet with all the importance placed on petroleum, teachers don't instruct students on the role of oil in school. Parents assume children will learn about oil by driving a car, pouring oil in the engine ... Leer más

    $0.99 USD o gratis con Kobo Plus

  • Humanistic Management in Practice

    Edición de M. Pirson, H. Spitzeck, C. Dierksmeier, W. Amann, E. von Kimakowitz ...
    Series series Humanism in Business Series
    An investigation into the principles of humanistic management which examines their threoretical merits. In order to demonstrate that humanistic ideas also work in practice and can lead to actionable management guidelines it presents case studies of how businesses succeed in generating social value whilst being profitable. ... Leer más

    $89.99 USD

  • Generation Jobless?

    Turning the youth unemployment crisis into opportunity

    de P. Vogel ...
    Series series Business and Management (R0)
    Offering guidance on the opportunities and threats for future generations, and featuring interviews with business leaders, this book provides a constructive look at change. It directs the youth to become job creators, not job seekers, and to approach the corporate and political worlds with an entrepreneurial mind-set. ... Leer más

    $31.99 USD

  • Web Content - The Beginner's Masterclass

    A Humorous Guide to Writing Standout News Articles and Headlines for the Web and Blogs

    de Timothy Jones ...
    Series Libro 4 - Beginner's Masterclasses
    At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular ... Leer más

    $4.98 USD

  • Business Branding

    A Guide to Successful Business Branding

    de Anthony Ekanem ...
    Branding is all about image of a business. The concept doesn't only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more. Branding is about the business and how a business is different from the competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing ... Leer más

    $3.99 USD o gratis con Kobo Plus