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Market Entry into the USA

Why European Companies Fail and How to Succeed

de Ralf Drews, Melissa Lamson ...

Series series Business and Management (R0)
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe ... Leer más

$49.99 USD

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe
... Leer más
Unternehmenserfolg in den USA

Strategie, Markteintritt, Kultur - die größten Fehler, die besten Praxistipps

de Ralf Drews, Melissa Lamson ...

Die USA ist nach wie vor die erste Anlaufstelle für europäische Investoren und wird dies auch in Zukunft bleiben. Obwohl viele Firmen dies erkannt haben, zeigt eine Studie, dass 70% aller Auslandsinvestitionen scheitern – zumeist aufgrund von Fehlkommunikation und mangelndem kulturellen Verständnis.In ihrem Buch bringen Ralf Drews und Melissa Lamson die Bedürfnisse US-amerikanischer Kunden mit ... Leer más

$40.99 USD

Die USA ist nach wie vor die erste Anlaufstelle für europäische Investoren und wird dies auch in Zukunft bleiben. Obwohl viele Firmen dies erkannt haben, zeigt eine Studie, dass 70% aller Auslandsinvestitionen scheitern – zumeist aufgrund von Fehlkommunikation und mangelndem kulturellen Verständnis.In ihrem Buch bringen Ralf Drews und Melissa Lamson die Bedürfnisse US-amerikanischer Kunden mit
... Leer más
#CULTURAL TRANSFORMATION tweet Book01

de Melissa Lamson; Edited by Rajesh Setty ...

Not so very long ago, corporate careers were defined by geography and stayed pretty much local. A manager worked with customers, vendors and employees in the vicinity, usually within driving distance, and certainly within her or his cultural and time zones. No longer. Virtually any middle manager you talk to today has worked across cultures and geographies with multicultural and global teams.As a ... Leer más

$11.99 USD

Not so very long ago, corporate careers were defined by geography and stayed pretty much local. A manager worked with customers, vendors and employees in the vicinity, usually within driving distance, and certainly within her or his cultural and time zones. No longer. Virtually any middle manager you talk to today has worked across cultures and geographies with multicultural and global teams.As a
... Leer más
No Such Thing as Small Talk

de Melissa Lamson ...

Many business leaders, when they begin to work overseas or interact professionally with teams abroad, are surprised by how much they thought they knew about the other culture, but how little it counts for on the ground. The reality is that communication is multi-dimensional, and simply knowing a foreign language doesn't mean one automatically understands the culture that goes with it. Idiom, ... Leer más

$11.99 USD

Many business leaders, when they begin to work overseas or interact professionally with teams abroad, are surprised by how much they thought they knew about the other culture, but how little it counts for on the ground. The reality is that communication is multi-dimensional, and simply knowing a foreign language doesn't mean one automatically understands the culture that goes with it. Idiom,
... Leer más

Graceful

de Seth Godin ...

Here are 30 ideas for making a different in a world that needs you from New York Times bestselling author Seth Godin. ... Leer más

$2.99 USD o gratis con Kobo Plus

Here are 30 ideas for making a different in a world that needs you from New York Times bestselling author Seth Godin.
... Leer más
How to Sell Yourself in 30 Seconds

de Nick Morgan ...

Attention spans are shrinking, the pace of life is accelerating, and no ones job is completely secure. As a result, everyone who lives on the planet and has a job needs at least 30-second speeches - one that tells the world who they are and the other that tells the world what they do. This short-form book by business coach Dr. Nick Morgan explains how to create pitch-perfect elevator speeches. ... Leer más

$2.99 USD o gratis con Kobo Plus

Attention spans are shrinking, the pace of life is accelerating, and no ones job is completely secure. As a result, everyone who lives on the planet and has a job needs at least 30-second speeches - one that tells the world who they are and the other that tells the world what they do. This short-form book by business coach Dr. Nick Morgan explains how to create pitch-perfect elevator speeches.
... Leer más
Leadership Skills in Network Marketing

de Wolfgang Riebe ...

DO YOU HAVE WHAT IT TAKES TO BE A SUCCESSFUL NETWORK MARKETER?MLM TIPS & SKILLS TO BUILD YOUR DOWNLINENetwork marketing can be one of the most rewarding and lucrative careers in the world, as proven by thousands of people. However, there is much more to running a successful MLM business than simply recruiting a downline!Why Do So Few People Achieve Massive Success in Network Marketing?Simple! It's ... Leer más

$6.99 USD o gratis con Kobo Plus

DO YOU HAVE WHAT IT TAKES TO BE A SUCCESSFUL NETWORK MARKETER?MLM TIPS & SKILLS TO BUILD YOUR DOWNLINENetwork marketing can be one of the most rewarding and lucrative careers in the world, as proven by thousands of people. However, there is much more to running a successful MLM business than simply recruiting a downline!Why Do So Few People Achieve Massive Success in Network Marketing?Simple! It's
... Leer más
Darling, You Can't Do Both

de Janet Kestin, Nancy Vonk ...

From the award-winning advertising team, a creative, fresh and brutally honest guide to taking on the working world on your own termsJanet Kestin and Nancy Vonk have built their careers on unconventional creative thinking. As two of the leaders behind Dove’s Campaign for Real Beauty, they famously championed stripping away photoshopping, lighting and makeup to sell real beauty. After years of ... Leer más

$11.99 USD o gratis con Kobo Plus

From the award-winning advertising team, a creative, fresh and brutally honest guide to taking on the working world on your own termsJanet Kestin and Nancy Vonk have built their careers on unconventional creative thinking. As two of the leaders behind Dove’s Campaign for Real Beauty, they famously championed stripping away photoshopping, lighting and makeup to sell real beauty. After years of
... Leer más
How to Work for Yourself: 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog

de Bryan Cohen ...

One of the fastest paths to success is starting a new project like a business, blog, book or some other creative endeavor. Side projects can result in extra income, greater fulfillment and even a more enjoyable career. If you aren't creating something in your spare time, you aren't reaching your full potential.Unfortunately, most people can't find the time, energy or correct life priorities to ... Leer más

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One of the fastest paths to success is starting a new project like a business, blog, book or some other creative endeavor. Side projects can result in extra income, greater fulfillment and even a more enjoyable career. If you aren't creating something in your spare time, you aren't reaching your full potential.Unfortunately, most people can't find the time, energy or correct life priorities to
... Leer más
Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers

de Bridget Brennan ...

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when ... Leer más

$5.99 USD

Disponible también en: Audiolibro

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when
... Leer más

Disponible también en: Audiolibro
Malled

My Unintentional Career in Retail

de Caitlin Kelly ...

One woman's midcareer misadventures in the absurd world of American retail.After losing her job as a journalist and the security of a good salary, Caitlin Kelly was hard up for cash. When she saw that The North Face-an upscale outdoor clothing company-was hiring at her local mall, she went for an interview almost on a whim.Suddenly she found herself, middle-aged and mid-career, thrown headfirst ... Leer más

$14.99 USD

One woman's midcareer misadventures in the absurd world of American retail.After losing her job as a journalist and the security of a good salary, Caitlin Kelly was hard up for cash. When she saw that The North Face-an upscale outdoor clothing company-was hiring at her local mall, she went for an interview almost on a whim.Suddenly she found herself, middle-aged and mid-career, thrown headfirst
... Leer más
How to Talk to Anyone In Any Situation: Unlock the Secrets of Effective Communication

de Brenda Hill ...

With the ever so changing technological advancements that our society is blessed to have at this moment, many people have disregarded the importance of social contact and communication. After the use of emailing, social networking, and texting have come into play, the need for handwritten letters have decreased as well as the need for social interaction.Many people nowadays have trouble speaking ... Leer más

$3.99 USD o gratis con Kobo Plus

With the ever so changing technological advancements that our society is blessed to have at this moment, many people have disregarded the importance of social contact and communication. After the use of emailing, social networking, and texting have come into play, the need for handwritten letters have decreased as well as the need for social interaction.Many people nowadays have trouble speaking
... Leer más

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Business and Management (R0)

Market Entry into the USA

Unternehmenserfolg in den USA

#CULTURAL TRANSFORMATION tweet Book01

No Such Thing as Small Talk

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Graceful

How to Sell Yourself in 30 Seconds

Leadership Skills in Network Marketing

Darling, You Can't Do Both

How to Work for Yourself: 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog

Why She Buys

Malled

How to Talk to Anyone In Any Situation: Unlock the Secrets of Effective Communication

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Business and Management (R0)

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