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  • Measuring Behaviour

    An Introductory Guide

    Measuring Behaviour is the established go-to text for anyone interested in scientific methods for studying the behaviour of animals or humans. It is widely used by students, teachers and researchers in a variety of fields, including biology, psychology, the social sciences and medicine. This new fourth edition has been completely rewritten and reorganised to reflect major developments in how ... Leer más

    $36.99 USD

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  • Cognitive Science

    An Introduction to the Science of the Mind

    The Third Edition of this popular and engaging text consolidates the interdisciplinary streams of cognitive science to present a unified narrative of cognitive science as a discipline in its own right. It teaches students to apply the techniques and theories of the cognitive scientist's 'toolkit' - the vast range of methods and tools that cognitive scientists use to study the mind. Thematically ... Leer más

    $49.99 USD

  • Developing and Validating Test Items

    Since test items are the building blocks of any test, learning how to develop and validate test items has always been critical to the teaching-learning process. As they grow in importance and use, testing programs increasingly supplement the use of selected-response (multiple-choice) items with constructed-response formats. This trend is expected to continue. As a result, a new item writing book ... Leer más

    $132.99 USD

  • Experimental Human-Computer Interaction

    A Practical Guide with Visual Examples

    Experiments that require the use of human participants are time consuming and costly: it is important to get the process right the first time. Planning and preparation are key to success. This practical book takes the human-computer interaction researcher through the complete experimental process, from identifying a research question to designing and conducting an experiment, and then to analysing ... Leer más

    $31.99 USD

  • Sequential Analysis and Observational Methods for the Behavioral Sciences

    Behavioral scientists – including those in psychology, infant and child development, education, animal behavior, marketing and usability studies – use many methods to measure behavior. Systematic observation is used to study relatively natural, spontaneous behavior as it unfolds sequentially in time. This book emphasizes digital means to record and code such behavior; while observational methods ... Leer más

    $45.99 USD

  • Person-Centered Outcome Metrology

    Principles and Applications for High Stakes Decision Making

    Series series Physics and Astronomy (R0)
    This unique collection of chapters from world experts on person-centered outcome (PCO) measures addresses the following critical questions: Can individual experiences be represented in measurements that do not reduce unique differences to meaningless uniformity? How person-centric are PCO measures? Are PCO measurements capable of delivering the kind of quality assured quantification required for ... Leer más

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  • After Phrenology

    Neural Reuse and the Interactive Brain

    A proposal for a fully post-phrenological neuroscience that details the evolutionary roots of functional diversity in brain regions and networks.The computer analogy of the mind has been as widely adopted in contemporary cognitive neuroscience as was the analogy of the brain as a collection of organs in phrenology. Just as the phrenologist would insist that each organ must have its particular ... Leer más

    $34.99 USD

  • Building Intelligent Interactive Tutors

    Student-centered Strategies for Revolutionizing E-learning

    Building Intelligent Interactive Tutors discusses educational systems that assess a student's knowledge and are adaptive to a student's learning needs. The impact of computers has not been generally felt in education due to lack of hardware, teacher training, and sophisticated software. and because current instructional software is neither truly responsive to student needs nor flexible enough to ... Leer más

    $73.99 USD

  • Observing Children in Their Natural Worlds

    A Methodological Primer, Third Edition

    This book shows readers how to conduct observational methods, research tools used to describe and explain behaviors as they unfold in everyday settings. The book now uses both an evolutionary and a cultural perspective. The methods presented are drawn from psychology, education, family studies, sociology, and anthropology, but the author's primary focus is on children in school, family, and social ... Leer más

    $77.99 USD

  • Computerized Adaptive Testing

    A Primer

    This celebrated primer presents an introduction to all of the key ingredients in understanding computerized adaptive testing technology, test development, statistics, and mental test theory. Based on years of research, this accessible book educates the novice and serves as a compendium of state-of-the-art information for professionals interested in computerized testing in the areas of education, ... Leer más

    $80.99 USD

  • Sensory Evaluation

    A Practical Handbook

    This book is a practical guide to sensory evaluation methods and techniques in the food, cosmetic and household product industries. It explains the suitability of different testing methods for different situations and offers step-by-step instructions on how to perform the various types of tests. Covering a broad range of food and non-food product applications, the book is designed to be used as a ... Leer más

    $94.00 USD

  • Item Generation for Test Development

    Since the mid-80s several laboratories around the world have been developing techniques for the operational use of tests derived from item-generation. According to the experts, the major thrust of test development in the next decade will be the harnessing of item generation technology to the production of computer developed tests. This is expected to revolutionize the way in which tests are ... Leer más

    $73.99 USD