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  • The Tapestry of Culture

    An Introduction to Cultural Anthropology

    When we think about society and culture, often we think of our own culture – the culture in which we were raised or currently live – as the default. The eleventh edition of The Tapestry of Culture uses anthropological tools to translate the concepts, ideas, and behaviors of other cultures into language recognizable by today’s students. The book’s comparative approach balances the history of ... Leer más

    $64.99 USD

  • Across The Boundaries Of Belief

    Contemporary Issues In The Anthropology Of Religion

    This book focuses on anthropological questions and methods, and is offered as a supplement to textbooks on the anthropology of religion. It is designed to help students collecting and interpreting their own fieldwork or archival data and relating their findings to the work of others. ... Leer más

    $84.99 USD

  • Raj Rhapsodies: Tourism, Heritage and the Seduction of History

    Edición de Maxine Weisgrau, Carol Henderson ...
    Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects of heritage are often more actively promoted, with others played down. The representation of heritage in tourism as static and timeless, derived since time immemorial from a distant past, is seductive. In Asia, a major part of the tourism market lies in the sale and consumption of highly ... Leer más

    $76.99 USD

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  • Onward

    How Starbucks Fought for Its Life without Losing Its Soul

    In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most ... Leer más

    Antes $9.99 USD Ahora $8.99 USD

  • Conrad Hilton: Revelled in Hotel Deals

    de Daniel Alef ...
    Biographical profile of Conrad Hilton one of the greatest hoteliers of all time. He acquired his first hotel more by accident than by design the Mobley in Cisco Texas. Seeking to increase his profits by maximizing space sometimes taking drastic action to do so he developed a system he called "mining for gold" a system he employed in all his subsequent hotel acquisitions. He built Hilton Hotels ... Leer más

    $2.99 USD

  • Crisis and Disaster Management for Tourism

    Series Libro 38 - Aspects of Tourism
    Tourism destinations and businesses are becoming increasingly prone to the impacts of crises and disasters due to global environmental change and security risks. This is the first research based book that provides a strategic approach to understanding the nature of tourism crises and disasters before outlining tourism crisis and disaster planning, response, and longer term recovery and knowledge ... Leer más

    $23.79 USD

  • International Place Branding Yearbook 2012

    Managing Smart Growth and Sustainability

    Edición de F. Go, R. Govers ...
    Series series Business and Management (R0)
    This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. ... Leer más

    $49.99 USD

  • Wine and Identity

    Branding, Heritage, Terroir

    Series series Routledge Studies of Gastronomy, Food and Drink
    In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the ... Leer más

    $70.99 USD

  • Chasing the Heat

    50 Years and a Million Meals

    “Dining out? Here’s a glimpse of the secret world of chaos simmering behind the swinging kitchen doors. Prepare to be astonished.” — Lynn Carter, retired president, Capital One Bank; board member, American Express Centurion Bank.“Industry secrets from an out-of-the-frying-pan and into-the-fire Professional Chef.” — Lu Chi Fa, restaurateur and author of Double Luck: Memoir of a Chinese Orphan“Rare ... Leer más

    $9.99 USD

  • Niche Tourism

    Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is ... Leer más

    $101.99 USD

  • Carbon Management in Tourism

    Mitigating the Impacts on Climate Change

    Series series Routledge International Series in Tourism, Business and Management
    Climate change is one of the single most important global environmental issues facing the world today and is emerging as a major topic in tourism studies. Tourism is one of the world’s largest industries; it both contributes to, and will be notably affected by, climate change. Given the emerging global legal frameworks to reduce emissions of greenhouse gasses, growing costs of carbon and pro ... Leer más

    $94.99 USD

  • Tourism in the New Europe

    The book represents a state of the art review of key research on small firms in tourism in relation to European integration. It is, therefore, an essential resource for those engaged in research relating to tourism SMEs in transitional economies throughout the world. In addition, it is an essential purchase for the increasing number of students studying modules on small businesses as part of their ... Leer más

    $77.99 USD