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Moving to Outcomes

Why Partnerships are the Future of Marketing

de Robert Glazer, Matt Wool ...

From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now ... Leer más

$8.99 USD

Disponible también en: Audiolibro

From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now
... Leer más

Disponible también en: Audiolibro
Audiolibro

Moving to Outcomes

Why Partnerships are the Future of Marketing

de Robert Glazer, Matt Wool ...

Narrado por Robert Glazer ...

Completo

3 hora 39 minutos

From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketingPartnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, ... Leer más

$15.99 USD

Disponible también en: eBook

From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketingPartnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand,
... Leer más

Disponible también en: eBook

Analytics at Work

Smarter Decisions, Better Results

de Thomas H. Davenport, Jeanne G. Harris, Robert Morison ...

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were ... Leer más

$25.99 USD o gratis con Kobo Plus

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were
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CustomerCentric Selling, Second Edition

de Michael T. Bosworth, John R. Holland, Frank Visgatis ...

The Web has changed the game for your customers— and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience.Your business and its people need to be “CustomerCentric”—willing and ... Leer más

$29.99 USD

The Web has changed the game for your customers— and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience.Your business and its people need to be “CustomerCentric”—willing and
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If You Build It Will They Come?

Three Steps to Test and Validate Any Market Opportunity

de Rob Adams ...

Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend ... Leer más

$15.00 USD

Disponible también en: Audiolibro

Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend
... Leer más

Disponible también en: Audiolibro
Nuts and Bolts of Sales Management: How to Build a High-Velocity Sales Organization

de John R. Treace ...

Battle-proven techniques for creating a sustainable, high-velocity sales organization.Sometimes managing a sales team feels like trying to manage chaos, and in a way it isthere are so many unpredictable influences at work in sales. In Nuts and Bolts of Sales Management, John Treace, mining decades of executive sales experience gained from successful business turnarounds, provides managers with ... Leer más

$8.99 USD o gratis con Kobo Plus

Battle-proven techniques for creating a sustainable, high-velocity sales organization.Sometimes managing a sales team feels like trying to manage chaos, and in a way it isthere are so many unpredictable influences at work in sales. In Nuts and Bolts of Sales Management, John Treace, mining decades of executive sales experience gained from successful business turnarounds, provides managers with
... Leer más
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

de Steve Wehrenberg, Roman G. Hiebing Jr., Scott W. Cooper ...

The planning guide marketers have relied on for two decades—updated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop ... Leer más

$39.99 USD

The planning guide marketers have relied on for two decades—updated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop
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The Next CMO

A Guide to Operational Marketing Excellence

de Peter Mahoney, Scott Todaro, Dan Faulkner ...

The role of the Chief Marketing Officer has never been more complex—or more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to balance visionary strategy with precise operational execution.The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on ... Leer más

$3.99 USD

The role of the Chief Marketing Officer has never been more complex—or more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to balance visionary strategy with precise operational execution.The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on
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Nonstop Sales Boom

Powerful Strategies to Drive Consistent Growth Year After Year

de Colleen Francis ...

Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team.Has the last week of each quarter in your business become a mad scramble to meet quota? Do your year-end reports show sporadic and unexplainable highs some weeks that will be near impossible to meet next year, as well as mysterious lows that ruined your ... Leer más

$9.49 USD

Disponible también en: Audiolibro

Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team.Has the last week of each quarter in your business become a mad scramble to meet quota? Do your year-end reports show sporadic and unexplainable highs some weeks that will be near impossible to meet next year, as well as mysterious lows that ruined your
... Leer más

Disponible también en: Audiolibro
Corporate Performance Management

de David Wade, Ron Recardo ...

Business experts, business economists, and organizational psychologists agree that a specific business strategy must be chosen for a corporation to excel. Beyond the strategy, companies must have a performance measurement system that ties every aspect of the organization - from the boardroom to the factory floor - to the strategy. In their book 'Corporate Performance Management', noted authors ... Leer más

$87.99 USD

Business experts, business economists, and organizational psychologists agree that a specific business strategy must be chosen for a corporation to excel. Beyond the strategy, companies must have a performance measurement system that ties every aspect of the organization - from the boardroom to the factory floor - to the strategy. In their book 'Corporate Performance Management', noted authors
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Capital Projects

What Every Executive Needs to Know to Avoid Costly Mistakes and Make Major Investments Pay Off

de Paul Barshop ...

A real-world framework for driving capital project successCapital Projects provides an empirically-based framework for capital project strategy and implementation, based on the histories of over 20,000 capital projects ranging from $50,000 to $40 billion. Derived from the detailed, carefully normalized database at preeminent project consultancy IPA, this solid framework is applicable to all types ... Leer más

$25.00 USD

A real-world framework for driving capital project successCapital Projects provides an empirically-based framework for capital project strategy and implementation, based on the histories of over 20,000 capital projects ranging from $50,000 to $40 billion. Derived from the detailed, carefully normalized database at preeminent project consultancy IPA, this solid framework is applicable to all types
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The Everything Sales Book

Proven techniques guaranteed to get results

de Daniel Ramsey ...

Series series Everything® Series
A sales job can be the road to riches and independence when you use the right approach!In this book, you will get the tools you need to develop successful sales strategies - every time! This handy guide includes techniques and exercises, sample sales dialogues, and a step-by-step explanation of the typical sales call. It also includes instructions for building and organizing a powerful sales ... Leer más

Antes $14.99 USD Ahora $2.99 USD

A sales job can be the road to riches and independence when you use the right approach!In this book, you will get the tools you need to develop successful sales strategies - every time! This handy guide includes techniques and exercises, sample sales dialogues, and a step-by-step explanation of the typical sales call. It also includes instructions for building and organizing a powerful sales
... Leer más

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Moving to Outcomes

Moving to Outcomes

La gente que leyó estos también disfrutó

Analytics at Work

CustomerCentric Selling, Second Edition

If You Build It Will They Come?

Nuts and Bolts of Sales Management: How to Build a High-Velocity Sales Organization

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

The Next CMO

Nonstop Sales Boom

Corporate Performance Management

Capital Projects

The Everything Sales Book

eReaders

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