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Branding that Means Business

How to Build Enduring Bonds between Brands, Consumers and Markets

de Matt Johnson, Tessa G Misiaszek, PhD ...

A revelatory guide on how to build, sustain and grow a brand.A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if ... Leer más

$17.99 USD

Disponible también en: Audiolibro

A revelatory guide on how to build, sustain and grow a brand.A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if
... Leer más

Disponible también en: Audiolibro
Audiolibro

Blindsight

The (Mostly) Hidden Ways Marketing Reshapes Our Brains

de Matt Johnson PhD, Prince Ghuman ...

Narrado por Roger Wayne ...

Completo

9 hora

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than ... Leer más

$19.99 USD o gratis con Kobo Plus

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than
... Leer más
Audiolibro

Branding that Means Business

How to Build Enduring Bonds between Brands, Consumers and Markets

de Matt Johnson, Tessa G Misiaszek, PhD ...

Narrado por Stephanie Cannon ...

Series series Economist Books
Completo

6 hora 9 minutos

A revelatory guide on how to build, sustain and grow a brand.A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if ... Leer más

$24.99 USD

Disponible también en: eBook

A revelatory guide on how to build, sustain and grow a brand.A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if
... Leer más

Disponible también en: eBook
The Parts Inside of Me

de Shelly Johnson MA LMHC ...

All of us desire to know our true selves. But how many of us are really living a life of authenticity?In a concise presentation that serves as a practical clinical tool for those in helping professions as well as parents and students of all ages, IFS Therapist Shelly Johnson guides others on a journey inward to understand the many emotional aspects or complex parts that comprise our personalities ... Leer más

$3.99 USD

All of us desire to know our true selves. But how many of us are really living a life of authenticity?In a concise presentation that serves as a practical clinical tool for those in helping professions as well as parents and students of all ages, IFS Therapist Shelly Johnson guides others on a journey inward to understand the many emotional aspects or complex parts that comprise our personalities
... Leer más

Audiolibro

The New Megatrends

Seeing Clearly in the Age of Disruption

de Marian Salzman ...

Narrado por Vivienne Leheny ...

Completo

9 hora 57 minutos

**A pioneering forecaster predicts the trends and technologies that will shape global culture and commerce in the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge.“In a world of half-baked hot takes, Marian Salzman is a true seer.”—Andrew Yang**A little more than twenty years ago, the Y2K computer glitch threatened to bring the global economy ... Leer más

$20.99 USD

**A pioneering forecaster predicts the trends and technologies that will shape global culture and commerce in the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge.“In a world of half-baked hot takes, Marian Salzman is a true seer.”—Andrew Yang**A little more than twenty years ago, the Y2K computer glitch threatened to bring the global economy
... Leer más
Audiolibro

Carmageddon

How Cars Make Life Worse and What to Do About It

de Daniel Knowles ...

Narrado por Christian Coulson ...

Completo

9 hora 40 minutos

A high-octane polemic against cars—which are ruining the world, while making us unhappy and unhealthy—from a talented young writer at the EconomistThe automobile was one of the most miraculous inventions of the 20th century. It promised freedom, style, and utility. But sometimes, rather than improving our lives technology just makes everything worse. Over the past century cars have filled the air ... Leer más

$20.99 USD

A high-octane polemic against cars—which are ruining the world, while making us unhappy and unhealthy—from a talented young writer at the EconomistThe automobile was one of the most miraculous inventions of the 20th century. It promised freedom, style, and utility. But sometimes, rather than improving our lives technology just makes everything worse. Over the past century cars have filled the air
... Leer más
Audiolibro

The Journey of Humanity

The Origins of Wealth and Inequality

de Oded Galor ...

Narrado por Kobna Holdbrook-Smith ...

Completo

8 hora 46 minutos

A landmark, radically uplifting account of our species’ progress, from one of the world's preeminent thinkers.“Unparalleled in its scope and ambition…All readers will learn something, and many will find the book fascinating.’—The Washington Post“Breathtaking. A new Sapiens!” —L'Express**“Completely brilliant and utterly original ... a book for our epoch.”—**Jon Snow, former presenter, Chan... ... Leer más

$20.99 USD

A landmark, radically uplifting account of our species’ progress, from one of the world's preeminent thinkers.“Unparalleled in its scope and ambition…All readers will learn something, and many will find the book fascinating.’—The Washington Post“Breathtaking. A new Sapiens!” —L'Express**“Completely brilliant and utterly original ... a book for our epoch.”—**Jon Snow, former presenter, Chan...
... Leer más
Audiolibro

Pegasus

How a Spy in Your Pocket Threatens the End of Privacy, Dignity, and Democracy

de Laurent Richard, Sandrine Rigaud ...

Narrado por Andrew Wehrlen, Rachel Perry, Rachel Maddow ...

Completo

12 hora 31 minutos

**Featuring an introduction written and narrated by Rachel Maddow, Pegasus: How a Spy in Our Pocket Threatens the End of Privacy, Dignity, and Democracy is the story of the one of the most sophisticated and invasive surveillance weapons ever created, used by governments around the worldLaurent Richard and Sandrine Rigaud's Pegasus: How a Spy in Our Pocket Threatens the End of Privacy, Dignity, and ... Leer más

$26.99 USD

**Featuring an introduction written and narrated by Rachel Maddow, Pegasus: How a Spy in Our Pocket Threatens the End of Privacy, Dignity, and Democracy is the story of the one of the most sophisticated and invasive surveillance weapons ever created, used by governments around the worldLaurent Richard and Sandrine Rigaud's Pegasus: How a Spy in Our Pocket Threatens the End of Privacy, Dignity, and
... Leer más
Audiolibro

Feeling & Knowing

Making Minds Conscious

de Antonio Damasio ...

Narrado por Julian Morris ...

Completo

3 hora 10 minutos

**From one of the world’s leading neuroscientists: a succinct, illuminating, wholly engaging investigation of how biology, neuroscience, psychology, and artificial intelligence have given us the tools to unlock the mysteries of human consciousness“One thrilling insight after another ... Damasio has succeeded brilliantly in narrowing the gap between body and mind.” —The New York Times Book Review* ... Leer más

$15.00 USD

**From one of the world’s leading neuroscientists: a succinct, illuminating, wholly engaging investigation of how biology, neuroscience, psychology, and artificial intelligence have given us the tools to unlock the mysteries of human consciousness“One thrilling insight after another ... Damasio has succeeded brilliantly in narrowing the gap between body and mind.” —The New York Times Book Review*
... Leer más
Audiolibro

Betrayal

The Final Act of the Trump Show

de Jonathan Karl ...

Narrado por Jonathan Karl ...

Completo

10 hora 32 minutos

***THE INSTANT New York Times, Wall Street Journal, USA Today, and IndieBound BESTSELLER*****An NPR Book of the DayPicking up where the New York Times bestselling Front Row at the Trump Show left off, this is the explosive look at the aftermath of the 2020 election—and the events that followed Donald Trump’s leaving the White House all the way to January 6—from ABC News' chief Washington ... Leer más

$20.99 USD

***THE INSTANT New York Times, Wall Street Journal, USA Today, and IndieBound BESTSELLER*****An NPR Book of the DayPicking up where the New York Times bestselling Front Row at the Trump Show left off, this is the explosive look at the aftermath of the 2020 election—and the events that followed Donald Trump’s leaving the White House all the way to January 6—from ABC News' chief Washington
... Leer más
Audiolibro

Calling Bullshit

The Art of Skepticism in a Data-Driven World

de Carl T. Bergstrom, Jevin D. West ...

Narrado por Patrick Zeller ...

Completo

10 hora 17 minutos

Bullshit isn’t what it used to be. Now, two science professors give us the tools to dismantle misinformation and think clearly in a world of fake news and bad data.Misinformation, disinformation, and fake news abound and it’s increasingly difficult to know what’s true. Our media environment has become hyperpartisan. Science is conducted by press release. Startup culture elevates bullshit to high ... Leer más

$20.99 USD

Bullshit isn’t what it used to be. Now, two science professors give us the tools to dismantle misinformation and think clearly in a world of fake news and bad data.Misinformation, disinformation, and fake news abound and it’s increasingly difficult to know what’s true. Our media environment has become hyperpartisan. Science is conducted by press release. Startup culture elevates bullshit to high
... Leer más
Audiolibro

Phenomena

The Secret History of the U.S. Government's Investigations into Extrasensory Perception and Psychokinesis

de Annie Jacobsen ...

Narrado por Annie Jacobsen ...

Completo

17 hora 30 minutos

The definitive history of the military's decades-long investigation into mental powers and phenomena, from the author of Pulitzer Prize finalist The Pentagon's Brain and international bestseller Area 51.This is a book about a team of scientists and psychics with top secret clearances.For more than forty years, the U.S. government has researched extrasensory perception, using it in attempts to ... Leer más

$38.99 USD

The definitive history of the military's decades-long investigation into mental powers and phenomena, from the author of Pulitzer Prize finalist The Pentagon's Brain and international bestseller Area 51.This is a book about a team of scientists and psychics with top secret clearances.For more than forty years, the U.S. government has researched extrasensory perception, using it in attempts to
... Leer más

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Branding that Means Business

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The New Megatrends

Carmageddon

The Journey of Humanity

Pegasus

Feeling & Knowing

Betrayal

Calling Bullshit

Phenomena

eReaders

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