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“mathew sweezey”

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  • The Context Marketing Revolution

    How to Motivate Buyers in the Age of Infinite Media

    de Mathew Sweezey ...
    In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices ... Leer más

    $23.99 USD o gratis con Kobo Plus

  • Marketing Automation For Dummies

    de Mathew Sweezey ...
    Multiply the effectiveness of your campaigns with marketing automationMarketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in ... Leer más

    $19.00 USD

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  • Business Intelligence For Dummies

    de Swain Scheps ...
    You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start?Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the ... Leer más

    $18.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Leading the Transformation

    Applying Agile and DevOps Principles at Scale

    de Gary Gruver, Tommy Mouser ...
    Software is becoming more and more important across a broad range of industries, yet most technology executives struggle to deliver software improvements their businesses require. Leading-edge companies like Amazon and Google are applying DevOps and Agile principles to deliver large software projects faster than anyone thought possible. But most executives don’t understand how to transform their ... Leer más

    $9.99 USD

  • Software Craftsman, The

    Professionalism, Pragmatism, Pride

    de Sandro Mancuso ...
    Series series Robert C. Martin Series
    Be a Better Developer and Deliver Better CodeDespite advanced tools and methodologies, software projects continue to fail. Why? Too many organizations still view software development as just another production line. Too many developers feel that way, too—and they behave accordingly.In The Software Craftsman: Professionalism, Pragmatism, Pride, Sandro Mancuso offers a better and more fulfilling ... Leer más

    $34.19 USD

  • Data Warehousing For Dummies

    de Thomas C. Hammergren ...
    Data warehousing is one of the hottest business topics, and there’s more to understanding data warehousing technologies than you might think. Find out the basics of data warehousing and how it facilitates data mining and business intelligence with Data Warehousing For Dummies, 2nd Edition.Data is probably your company’s most important asset, so your data warehouse should serve your needs. The ... Leer más

    $24.00 USD

  • Agile Testing Collection, The

    de Janet Gregory, Lisa Crispin ...
    Series series Addison-Wesley Signature Series (Cohn)
    A Comprehensive Collection of Agile Testing Best Practices: Two Definitive Guides from Leading PioneersJanet Gregory and Lisa Crispin haven’t just pioneered agile testing, they have also written two of the field’s most valuable guidebooks. Now, you can get both guides in one indispensable eBook collection: today’s must-have resource for all agile testers, teams, managers, and customers. Combining ... Leer más

    $79.19 USD

  • Software Project Survival Guide

    de Steve McConnell ...
    Series series Developer Best Practices
    Equip yourself with SOFTWARE PROJECT SURVIVAL GUIDE. It's for everyone with a stake in the outcome of a development project--and especially for those without formal software project management training. That includes top managers, executives, clients, investors, end-user representatives, project managers, and technical leads.Here you'll find guidance from the acclaimed author of the classics CODE ... Leer más

    $17.29 USD

  • Implementing Itsm

    From Silos to Services: Transforming the It Organization to an It Service Management Valued Partner

    de Randy A. Steinberg ...
    The traditional IT operating model of delivering IT to the business in the form of bundled capabilities and assets is now wearing thin in an age of cloud computing, on-demand services, virtualization, mobile devices, outsourcing and rapidly changing business delivery strategies. The role of IT is rapidly changing from a primary focus on engineering to a primary focus on service integration. How ... Leer más

    $7.99 USD

  • Applied Software Project Management

    de Andrew Stellman, Jennifer Greene ...
    "If you're looking for solid, easy-to-follow advice on estimation, requirements gathering, managing change, and more, you can stop now: this is the book for you." --Scott Berkun, Author of The Art of Project ManagementWhat makes software projects succeed? It takes more than a good idea and a team of talented programmers. A project manager needs to know how to guide the team through the entire ... Leer más

    $23.99 USD

  • The SaaS Email Marketing Playbook

    Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email

    de Étienne Garbugli ...
    “A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • IT Manager's Handbook: The Business Edition

    de Bill Holtsnider, Brian D. Jaffe ...
    IT Manager's Handbook: The Business Edition is a MUST-HAVE guide for the advancing technology professional who is looking to move up into a supervisory role, and is ideal for newly-promoted IT managers who needs to quickly understand their positions. It uses IT–related examples to discuss business topics and recognizes the ever-changing and growing demands of IT in today's world as well as how ... Leer más

    $39.99 USD