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1 - 12 de 12 resultados para “martin recke”
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  • Digital Fix - Fix Digital

    How to renew the digital world from the ground up

    de Virginia Dignum, Pamela Pavliscak, Stephan Dörner, François Chollet, Martin Recke, Adam Tinworth, Fifer Garbesi, Nika Wiedinger ...
    Series Libro 2 - Edition NFO
    Are the promises of salvation made by digital technologies threatening to turn into the opposite? How can the various issues our societies face these days as a result of the negative effects of the digital revolution be resolved? Strategists, designers, engineers, researchers, journalists, philosophers, practitioners, entrepreneurs and artists present various solutions in this book. They all share ... Leer más

    $10.99 USD o gratis con Kobo Plus

  • Parallelwelten

    We are now in a different world

    de Martin Recke ...
    Series Libro 3 - Edition NFO
    Parallelwelten (parallel worlds) are worlds invisible to anyone not part of them. More and more, our reality is defined through digital products, which afford us infinitely more freedom than in the analogue past. But increased choice has also heightened our susceptibility to manipulation. Filter bubbles, fake news and alternative facts are just data that can be easily and cheaply manipulated. We ... Leer más

    $10.99 USD o gratis con Kobo Plus

  • Next Level CMO

    How the role of marketing is changing completely

    de Martin Recke, Adam Tinworth ...
    Series Libro 5 - Edition NFO
    In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today's marketing operates the other way around: it starts with people and their experiences and works its way ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Digital Fix - Fix Digital

    Wie wir die digitale Welt von Grund auf erneuern können

    de Virginia Dignum, Pamela Pavliscak, Stephan Dörner, François Chollet, Martin Recke, Adam Tinworth, Fifer Garbesi, Nika Wiedinger ...
    Series Libro 2 - Edition NFO
    Drohen die Heilsversprechen digitaler Technologien ins Gegenteil umzuschlagen? Wie können die verschiedenen Probleme gelöst werden, vor denen unsere Gesellschaften heute angesichts der negativen Auswirkungen der digitalen Revolution stehen? Strategen, Designer, Ingenieure, Forscher, Journalisten, Philosophen, Praktiker, Unternehmer und Künstler stellen in diesem Buch verschiedene Lösungsansätze ... Leer más

    $10.99 USD

  • Next Level CMO

    Wie sich die Rolle des Marketings völlig verändert

    de Martin Recke, Adam Tinworth ...
    Series Libro 5 - Edition NFO
    Im 21. Jahrhundert befindet sich das Marketing inmitten eines dramatischen Wandels - und mit ihm die Rolle des CMO. Das Marketing des 20. Jahrhunderts war geprägt von Massenproduktion und Massenkommunikation. Es erforderte eine Inside-out-Logik, die beim Produkt begann und beim Verbraucher endete. Das heutige Marketing funktioniert genau umgekehrt: Es beginnt mit den Menschen und ihren Erfahrungen ... Leer más

    $8.99 USD

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  • Superminds

    The Surprising Power of People and Computers Thinking Together

    de Thomas W. Malone ...
    From the founding director of the MIT Center for Collective Intelligence comes a fascinating look at the remarkable capacity for intelligence exhibited by groups of people and computers working together.If you're like most people, you probably believe that humans are the most intelligent animals on our planet. But there's another kind of entity that can be far smarter: groups of people. In this ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Rule of the Robots

    How Artificial Intelligence Will Transform Everything

    de Martin Ford ...
    The New York Times–bestselling author of Rise of the Robots shows what happens as AI takes over our livesIf you have a smartphone, you have AI in your pocket. AI is impossible to avoid online. And it has already changed everything from how doctors diagnose disease to how you interact with friends or read the news. But in Rule of the Robots, Martin Ford argues that the true revolution is yet to ... Leer más

    $17.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Future of the Professions

    How Technology Will Transform the Work of Human Experts, Updated Edition

    de Richard Susskind, Daniel Susskind ...
    This book predicts the decline of today's professions and introduces the people and systems that will replace them. In an internet-enhanced society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others, to work as they did in the 20th century. The Future of the Professions ... Leer más

    $9.99 USD

  • Design Thinking

    Integrating Innovation, Customer Experience, and Brand Value

    de Thomas Lockwood ...
    This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to ... Leer más

    $17.99 USD

  • A World Without Work

    Technology, Automation, and How We Should Respond

    de Daniel Susskind ...
    A World Without Work: A Visionary Account of How AI Will Transform the World of WorkFrom mechanical looms to computers, new technologies have always provoked panic about workers being replaced by machines. For centuries, such fears have been misplaced, but as Daniel Susskind demonstrates in A World Without Work, this time is different. Breakthroughs in artificial intelligence mean that all kinds ... Leer más

    $11.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Free

    The Future of a Radical Price

    de Chris Anderson ...
    The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical ... Leer más

    $9.99 USD

  • IT Savvy

    What Top Executives Must Know to Go from Pain to Gain

    de Peter Weill, Jeanne W. Ross ...
    Digitization of business interactions and processes is advancing full bore. But in many organizations, returns from IT investments are flatlining, even as technology spending has skyrocketed.These challenges call for new levels of IT savvy: the ability of all managers-IT or non-IT-to transform their company's technology assets into operational efficiencies that boost margins. Companies with IT ... Leer más

    $28.99 USD o gratis con Kobo Plus