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1 - 12 de 12 resultados para “martial pasquier”
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  • International Sports Betting

    Integrity, Deviance, Governance and Policy

    Edición de Jean-Patrick Villeneuve, Martial Pasquier ...
    Series series Routledge Research in Sport Business and Management
    Sports betting has become a truly global phenomenon, facilitated by new communication technologies. As a result, the development of deviances, from match-fixing to money laundering, has accelerated. This new reality has numerous implications, for both the regulation of this billion-dollar industry and the very integrity of sport, sport financing and betting operations.Written by an international ... Leer más

    $34.99 USD

  • Place Branding and Marketing from a Policy Perspective

    Building Effective Strategies for Places

    de Vincent Mabillard, Martial Pasquier, Renaud Vuignier ...
    Series series Routledge Studies in Marketing
    As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book ... Leer más

    Gratis

  • Marketing Management and Communications in the Public Sector

    de Martial Pasquier, Jean-Patrick Villeneuve ...
    Series series Routledge Masters in Public Management
    This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the ... Leer más

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  • Culture in International Construction

    de Wilco Tijhuis, Richard Fellows ...
    Series series CIB
    Despite the wide range of technologies involved, the construction industry still relies heavily on one old-fashioned component: the human. The clients, managers, designers, investors, and a whole host of other stakeholders are all involved in a crucial series of relationships that are just as important to project success as technical know-how. As construction projects become increasingly ... Leer más

    $57.99 USD

  • International Human Resource Management

    A Case Study Approach

    Edición de Daniel Wintersberger ...
    In the face of globalization, multinational companies have become the norm, rather than the exception. HR professionals now need to manage across borders, cultures and time zones, meaning that a complete understanding of the theory and practice of International Human Resource Management (HRM) is essential. International Human Resource Management is a concise introduction for all students studying ... Leer más

    $58.99 USD

  • Branding in Governance and Public Management

    de Jasper Eshuis, E.H. Klijn ...
    Series series Routledge Critical Studies in Public Management
    Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage ... Leer más

    $70.99 USD

  • Exploring Public Relations and Management Communication

    de Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Leer más

    $35.99 USD

  • Human Resource Management for the Hospitality and Tourism Industries

    de Dennis Nickson ...
    Please note: this title will publish in January 2012.This textbook explores the policies and practices employed in the management of people working in the tourism, hospitality and events industries.It considers the nature of these industries and the varied approaches that organizations take with the handling of matters such as recruitment, health and welfare and remuneration. This book is enriched ... Leer más

    $84.99 USD

  • Developments in Strategic and Public Management

    Studies in the US and Europe

    de Paul Joyce, Marc Holzer ...
    Series series Business and Management (R0)
    Through contemporary case studies of strategic management at work in the US and Europe, this collection shows that it can no longer be seen as a discipline for long term decisions but has become a central feature of the public sector. Individual chapters offer insights into strategic management capabilities at the national and sub-national level. ... Leer más

    $89.99 USD

  • Tourism Marketing

    A Collaborative Approach

    de Dr. Alan Fyall, Dr. Brian Garrod ...
    Series Libro 18 - Aspects of Tourism
    This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter ... Leer más

    $23.99 USD

  • A Handbook of Corporate Communication and Public Relations

    Edición de Sandra Oliver ...
    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... Leer más

    $82.99 USD

  • The Front-end of Large Public Projects

    Paradoxes and Ways Ahead

    Edición de Terry M. Williams, Knut Samset, Gro Holst Volden ...
    Series series Routledge Frontiers in Project Management
    Large public projects represent major complex investment and whilst there has been much written about how to develop, manage and deliver such projects, practice still does not match up with expectations. In this book, researchers from the Norwegian Concept Research Programme explore the paradoxes between theory and practice in collaboration with experts in the field of project governance.This book ... Leer más

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