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  • Trust and Human Resource Management

    Navigating Human Capital in the Age of Transformation

    Series series Routledge Studies in Trust Research
    Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical “must-haves” for managing people today. As work is reshaped by digital platforms, data analytics, and AI tools, employees increasingly experience HR through systems and algorithms as much as through managers. This book shows how trust is built – or ... Leer más

    $64.99 USD

  • Trust in Social and Business Relations

    Theory and Practice

    Series series Routledge Studies in Trust Research
    In the dynamic landscape of the digital era, where interactions span from the personal touch of face-to-face conversations to the vast, interconnected world of the internet, understanding trust has never been more crucial. Trust in Social and Business Relations: Theory and Practice provides a groundbreaking exploration of the multifaceted nature of trust in our modern society.This insightful book ... Leer más

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  • Navigating Generative AI in Higher Education

    Ethical, Theoretical and Practical Perspectives

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    This timely book explores the role of generative artificial intelligence (AI) in reshaping higher education. It presents a detailed examination of the impact of generative AI on teaching, research and academic practices, investigating its transformative potential and addressing key ethical concerns and challenges.Leading international experts discuss how generative AI can be used for personalized ... Leer más

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  • Innovation and Sustainability in Digital Era

    The Role of Economics and Business Strategies with Education Perspectives

    Innovation and Sustainability in Digital Era Suggestion: Innovation and Sustainability in the Digital Era brings together 39 chapters authored by 77 leading scholars and practitioners, offering a deep dive into the evolving landscapes of economics, business, and education in the digital age. This comprehensive volume examines contemporary trends and innovations, exploring how these fields are ... Leer más

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  • Achieving Digital Transformation through Analytics and AI

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    Series Libro 8 - Digital Transformation: Accelerating Organizational Intelligence
    Due to the rapid emergence of the development and use of Analytics and AI in organizations, this book focuses on these aspects related to digital transformation. We are in the midst of the GenAI craze, with prompt engineering, large language models, and AI ethics playing key roles. According to estimates, about 329 million terabytes of data are created each day [https://explodingtopics.com/blog ... Leer más

    $62.99 USD

  • Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods

    Edición de N. Delener ...
    The provision of services in both public and private sectors has increased dramatically over the last decade and a half. Many economies have shifted to a predominantly services model, leaving manufacturing and agriculture in their shadow. Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods explores areas such as strategy development, service contracts, human ... Leer más

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  • AI-Enhanced Hyper-Personalization for Customer Experience in the Service Industry

    Artificial Intelligence (AI) is fundamentally reshaping how consumers interact with services. Traditional market segmentation—based on demographic, psychographic, or behavioral criteria—has become insufficient for meeting the expectations of today’s service customers, who increasingly demand contextual, real-time, and highly personalized interactions. At the same time, advances in machine learning ... Leer más

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  • Surveillance, Trust, and the New Politics of Digital Marketing

    Edición de Paula Pinheiro, Sara Santos ...
    In the contemporary digital landscape, marketing has become deeply intertwined with algorithms, data analytics, and artificial intelligence. As brands increasingly rely on automated systems to understand, predict, and influence consumer behavior, the boundaries between personalization and surveillance have blurred. This transformation is redefining the nature of marketing: from a discipline ... Leer más

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  • Handbook of Research on Managerial Solutions in Non-Profit Organizations

    Non-profit Organizations (NPOs) are the fastest growing organizations in modern society. They exist in a liminal realm between public and private organizations, and because of this, new jurisdictions are created for NPOs. The existence of NPOs is contingent upon their adequacy, and management is a key determining factor as to whether an organization survives. The Handbook of Research on Managerial ... Leer más

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  • Artificial Intelligence, Digital Learning, and Leadership: Redefining Higher Education

    In the rapidly evolving landscape of higher education, technology has become the driving force behind revolutionary changes in teaching, learning, and leadership. The intersection of artificial intelligence (AI), digital learning platforms, and innovative leadership practices has created opportunities and challenges that are reshaping education systems around the world. Educators and institutions ... Leer más

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  • Handbook of Research on Effective Marketing in Contemporary Globalism

    The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an ... Leer más

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  • Digital Transformation in Higher Education, Part A

    Best Practices and Challenges

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    Digital Transformation in Higher Education is a pivotal reference through the transformative power of emerging technologies in academia. Addressing the dual nature of technology as both a challenge and an opportunity, this book presents a rich overview of strategies for integrating digital technology-driven advancements.From chatbots enhancing adult learning to AI ethics and micro-credentials, it ... Leer más

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