Skip to main content
Search Button
Estados Unidos Tienda Kobo Tarjetas de regalo Ayuda

Kobo Rakuten

Wishlist

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...


1 - 12 de 18 resultados para “marko sarstedt”
Skip side bar filters

  • A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

    de Joe Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt ...
    The Fourth Edition of ***A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)***guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM with limited emphasis on ... Leer más

    $52.19 USD

  • Multisensory Design of Retail Environments

    Vision, Sound, and Scent

    de Marko Sarstedt, Monika Imschloss, Susanne Adler ...
    Series series Business and Management (R0)
    Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building ... Leer más

    $29.99 USD

  • Advanced Issues in Partial Least Squares Structural Equation Modeling

    de Joe Hair, Marko Sarstedt, Christian M. Ringle, Siegfried P. Gudergan ...
    The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of A Primer on Partial Least Squares Structural Equation Modeling***, Third Edition***. Even in this advanced guide, the authors have limited the emphasis on equations, formulas, and Greek symbols, and ... Leer más

    $52.19 USD

  • State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM)

    Methodological Extensions and Applications in the Social Sciences and Beyond

    Edición de Lăcrămioara Radomir, Raluca Ciornea, Huiwen Wang, Yide Liu, Christian M. Ringle, Marko Sarstedt ...
    Series series Business and Management (R0)
    This edited volume brings together some of the best papers from the 2022 Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), held at the Babeș-Bolyai University, Cluj, Romania. The volume seeks to expand the current research on PLS-SEM and promote the method’s application in the scientific community. It gathers research from scholars in many different fields who work on the ... Leer más

    $170.99 USD

  • Multisensory Design of Retail Environments

    Vision, Sound, and Scent

    de Marko Sarstedt, Monika Imschloss, Susanne Adler ...
    Series series Business and Management (R0)
    Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building ... Leer más

    $40.99 USD

  • Multisensorisches Design von Verkaufsumgebungen

    Sehen, Hören, Riechen

    de Marko Sarstedt, Monika Imschloss, Susanne Adler ...
    Series series Business and Economics (German Language)
    Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile des stationären Handels in eine existenzielle Krise gestürzt. Um gegenüber dem Onlinehandel bestehen zu können, müssen stationäre Geschäfte sich ihres einzigartigen Potenzials zur Ansprache nicht-digitalisierbarer Kundenbedürfnisse bewusst werden und Verkaufsumgebungen in Orte des Erlebnisses sowie der ... Leer más

    $18.99 USD

  • Market Research

    The Process, Data, and Methods Using Stata

    de Erik Mooi, Marko Sarstedt, Irma Mooi-Reci ...
    Series series Business and Management (R0)
    This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most ... Leer más

    $89.99 USD

  • A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

    de Joe Hair, Marko Sarstedt, G. Tomas M. Hult, Christian M. Ringle ...
    With applications using SmartPLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily ... Leer más

    $52.19 USD

  • A Concise Guide to Market Research

    The Process, Data, and Methods Using IBM SPSS Statistics

    de Marko Sarstedt, Erik Mooi ...
    Series series Business and Management (R0)
    This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical ... Leer más

    $71.99 USD

  • The Great Facilitator

    Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

    Edición de Barry J. Babin, Marko Sarstedt ...
    Series series Business and Management (R0)
    This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe ... Leer más

    $134.99 USD

  • A Concise Guide to Market Research

    The Process, Data, and Methods Using IBM SPSS Statistics

    de Erik Mooi, Marko Sarstedt ...
    Series series Business and Management (R0)
    This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. ... Leer más

    $58.49 USD

  • A Concise Guide to Market Research

    The Process, Data, and Methods Using IBM SPSS Statistics

    de Marko Sarstedt, Erik Mooi ...
    Series series Business and Management (R0)
    This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform ... Leer más

    $71.99 USD