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“mark perl”

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  • The Impeccable Host

    de Mark Perl ...
    The Impeccable Host is the world's first, definitive, training resource on how to Host corporate events of all types and sizes, more profitably than you ever have before. With well in excess of £1.3 billion being spent on corporate hospitality during the year of the Olympics in the UK, a significant amount of that will be spent by businesses using the opportunity to extend corporate hospitality to ... Leer más

    $24.36 USD o gratis con Kobo Plus

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  • Teaching Languages to Students with Specific Learning Differences

    de KORMOS, Judit, SMITH, Anne Margaret ...
    This is a comprehensive resource for new language teachers and experienced professionals who wish to enhance their knowledge of working with students who have a Specific Learning Difference such as dyslexia. It can be used a core text, forming the basis of a course, or as supplementary reading to extend existing courses. ... Leer más

    $16.99 USD

  • Manual of Travel Agency Practice

    de Gwenda Syratt ...
    Now in its third edition, this successful must-have manual is thoroughly updated with new chapters and material, covering issues including: * Technology development - the different types of travel agency systems available, what they do, how they do it and how to use them * The Internet - how it is used to book travel, forecasts for its future use and how travel agenets stand in relation to it * ... Leer más

    $70.99 USD

  • Revenue Superstar! - The Simple Rules of Hotel Revenue Management

    de Johan Hammer ...
    Being a hotel revenue manager requires mastering complex systems, keeping abreast of evolving technologies and adapting to continuous change. To be successful, the best revenue managers repeatedly ask difficult questions, seeking answers that will safeguard the financial health of their hotels and ensure their rooms are not only booked, but optimized. But what may surprise you is that answers to ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Festival and Events Management

    Edición de Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie ...
    Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.With international contributions from industry and academia, the text looks at the following:* Events & cultural environments* Managing the arts & leisure experience* Marketing, policies and strategies of art and leisure ... Leer más

    $103.99 USD

  • Bali Tourism

    de Arthur Asa Berger ...
    The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons—for tourists and locals alike—in Balinese culture and society and explores the growth of this island as an “exotic” vacation destination. In addition, it ... Leer más

    $65.99 USD

  • Tourism Supply Chain Management

    de Haiyan Song ...
    Series series Advances in Tourism
    Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the ... Leer más

    $77.99 USD

  • Key Concepts in Event Management

    de Bernadette Quinn ...
    Series series SAGE Key Concepts series
    "I found this text to be exactly what we were looking for to give our students a good understanding of the contemporary issues that affect the Events industry. I have recommended this as essential reading. It is well written and the format makes it an easy read raising key issues and challenging theory."- Tanya Bellingham, School of Tourism & Hospitality, University of Plymouth"An essential events ... Leer más

    $67.49 USD

  • Franchising Hospitality Services

    Edición de Conrad Lashley, Alison Morrison ...
    'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and ... Leer más

    $76.99 USD

  • Tea and Tourism

    Tourists, Traditions and Transformations

    Edición de Prof. Lee Jolliffe ...
    Series Libro 11 - Tourism and Cultural Change
    The global production, marketing and consumption of tea present a resource for tea-related tourism. Tea and Tourism: Tourists, Traditions and Transformations profiles tea cultures and examines the social, political and developmental contexts of using related traditions for touristic purposes. This volume views tourism related to tea from differing disciplinary perspectives, and from marketing, ... Leer más

    $23.99 USD

  • Accounting and Finance for the International Hospitality Industry

    Edición de Peter Harris ...
    Top experts specializing in hospitality management have contributed articles to this new collection which explains recent developments in accounting and finance. The material is drawn from a combination of fieldwork and practical experience. The managerial emphasis means that the content is fully relevant internationally and not constrained by the legal framework of different countries. Accounting ... Leer más

    $76.99 USD

  • Urban Tourism in the Developing World

    The South African Experience

    de Gustav Visser ...
    Over the past decade, the field of urban tourism has consolidated with the appearance of several books that concentrate upon the Western European and North American experience. Recently, the scope and range of urban research has widened considerably, including the welcome appearance of studies that examine the tourism phenomenon in cities outside the Euro-American heartland.Despite this growing ... Leer más

    $68.99 USD