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  • Innovation and Tourism Destination Development

    Tourism is a central part of regional development strategies in many localities around Europe, not just in traditional coastal or mountain resorts but also in areas without a strong track record with regard to visitor economy. In a globalising world, destinations can no longer take their traditional visitors for granted and escape growing competitive pressures, because increasingly experienced, ... Leer más

    $73.99 USD

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  • My French Affair

    How a Kiwi Woman Found Her Joie De Vivre In the South of France

    A lively, inspiring account of a New Zealand woman's decision to create a new life in the south of France. Amanda Taylor-Ace's philosophy is 'joie de vivre unlimited' - living life with unlimited joy. So when her 14-year-old son fell in with a bad crowd and her life in Auckland needed a shake-up, she packed their bags and took him to France for a year. My French Affair is the story of how and why ... Leer más

    $13.99 USD

  • Starbucked

    A Double Tall Tale of Caffeine, Commerce, and Culture

    de Taylor Clark ...
    Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to ... Leer más

    Antes $12.99 USD Ahora $2.99 USD

  • Hospitality Management

    People Skills and Manners on and off the Job

    de Lyn Pont PhD ...
    Hospitality Management is a career and life reference for both seasoned executives and new hires. This book positions associates to work comfortably in a global environment and to interpret the cultural expectations of their guests. The author, Lyn Pont, PhD, is a motivational public speaker and educator. She is the president and founder of Manners for Business, Inc. In Hospitality Management she ... Leer más

    $4.99 USD

  • Planning for Ethnic Tourism

    Series series New Directions in Tourism Analysis
    Ethnic tourism has emerged as a means that is employed by many countries to facilitate economic and cultural development and to assist in the preservation of ethnic heritage. However, while ethnic tourism has the potential to bring economic and social benefits it can also significantly impact traditional cultures, ways of life and the sense of identity of ethnic groups. There is growing concern in ... Leer más

    $76.99 USD

  • The Semiotics of Heritage Tourism

    Series Libro 35 - Tourism and Cultural Change
    This book is a fast-paced and thorough re-evaluation of what heritage tourism means to the people who experience it. It draws on contemporary thinking in human geography and heritage studies, and applies it to a sector of tourism that is both pervasive yet poorly researched in terms of the perspective of tourists themselves. In a series of lucid and tightly argued chapters, it traces the use of ... Leer más

    $14.99 USD

  • Handbook of Marketing Research Methodologies for Hospitality and Tourism

    de Roland Nykiel ...
    Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings ... Leer más

    $106.99 USD

  • Profit Planning

    de Peter Harris ...
    This new edition of Profit Planning is ideal for hotel, restaurant and licensed house managers as it focuses on profit planning, the major area of finance which the general manager needs to get to grips with. The practical aspects of day-to-day profit planning are emphasized, which means that the reader can understand the approach with the minimum of theory and technical jargon. The examples and ... Leer más

    $65.99 USD

  • Moroccan Dreams

    Oriental Myth, Colonial Legacy

    Morocco has long been a mythic land, firmly rooted in the European colonial imagination. For more than a century it has been appropriated by travellers, explorers, writers and artists. It is just these images and imaginings that are now being reconstructed for nostalgic consumption. In Moroccan Dreams, Claudio Minca examines this aestheticised re-enactment of the colonial, exploring the ways in ... Leer más

    $153.99 USD

  • Tourism in the Antarctic

    Opportunities, Constraints, and Future Prospects

    de Thomas Bauer ...
    Ecotourism and adventure tours offer unique tourism opportunities in the Antarctic! Are you prepared to make the most of them?Tourism in the Antarctic analyzes tourism activities in the most remote tourist destination in the world! It establishes visitor profiles; discusses the impacts of tourism on the region; and explores barriers, opportunities, and future directions in Antarctic tourism. The ... Leer más

    $91.99 USD

  • Mega-Event Mobilities

    A Critical Analysis

    Series series Routledge Critical Studies in Urbanism and the City
    Global sports events are rarely far from the public eye. Such mega-events are about much more than the sporting competitions themselves. They entail global exposure and intense struggles by different stakeholders.This is the first book to examine sports mega-events from a mobilities perspective. It analyses the ‘mobile construction’ of global sports mega-events and the role this plays in managing ... Leer más

    $62.99 USD

  • Tourism and National Parks

    International Perspectives on Development, Histories and Change

    Edición de Warwick Frost, C. Michael Hall ...
    Series series Contemporary Geographies of Leisure, Tourism and Mobility
    In 1872 Yellowstone was established as a National Park. The name caught the public’s imagination and by the close of the century, other National Parks had been declared, not only in the USA, but also in Australia, Canada, and New Zealand. Yet as it has spread, the concept has evolved and diversified. In the absence of any international controlling body, individual countries have been free to adapt ... Leer más

    $82.99 USD