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Reinventing Live

The Always-On Future of Events

de Denzil Rankine, Marco Giberti ...

Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate – business, connections, education and advocacy.Events are all about building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. So much so, that digital ... Leer más

$12.59 USD o gratis con Kobo Plus

Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate – business, connections, education and advocacy.Events are all about building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. So much so, that digital
... Leer más
Reinventing Live

The Always-On Future of Events

de Denzil Rankine, Marco Giberti ...

Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core.The authors ... Leer más

$16.69 USD

Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core.The authors
... Leer más
Reinventing Live

The Always-On Future of Events

de Denzil Rankine, Marco Giberti ...

Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate – business, connections, education and advocacy.Events are all about building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. So much so, that digital ... Leer más

$12.59 USD

Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate – business, connections, education and advocacy.Events are all about building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. So much so, that digital
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Never Cold Call Again

Achieve Sales Greatness Without Cold Calling

de Frank J. Rumbauskas Jr. ...

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... Leer más

$12.00 USD

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold
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Driving Digital Strategy

A Guide to Reimagining Your Business

de Sunil Gupta ...

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point ... Leer más

$23.09 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point
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Disponible también en: Audiolibro
Sales Growth

Five Proven Strategies from the World's Sales Leaders

de Thomas Baumgartner, Homayoun Hatami, Maria Valdivieso de Uster ...

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and ... Leer más

$19.00 USD

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and
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Start at the End

How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

de David Lavinsky ...

Re-focus your business plan and achieve the success your business deservesBusiness owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business ... Leer más

$16.00 USD

Re-focus your business plan and achieve the success your business deservesBusiness owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business
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If You Build It Will They Come?

Three Steps to Test and Validate Any Market Opportunity

de Rob Adams ...

Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend ... Leer más

$15.00 USD

Disponible también en: Audiolibro

Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend
... Leer más

Disponible también en: Audiolibro
Partnership Marketing

How to Grow Your Business and Transform Your Brand Through Smart Collaboration

de Ron Kunitzky ...

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue ... Leer más

$29.99 USD

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue
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The Loyalty Leap for B2B

Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)

de Bryan Pearson ...

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to ... Leer más

$14.99 USD

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to
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Human Resources Management: An Overview

de Cultural Human Resources Council, Work In Culture ...

Series series Cultural Human Resources Management Tools
HR management 101 – Find what you need to know about HR. Most small and medium-size cultural organizations — 5-40 employees — do not need and cannot justify a full-time human resources manager. It is common that no one has extra time to devote to carefully assessing and upgrading the human resources management activities. In spite of this, it is essential that human resources matters are addressed ... Leer más

$7.27 USD

HR management 101 – Find what you need to know about HR. Most small and medium-size cultural organizations — 5-40 employees — do not need and cannot justify a full-time human resources manager. It is common that no one has extra time to devote to carefully assessing and upgrading the human resources management activities. In spite of this, it is essential that human resources matters are addressed
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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

de Steve Wehrenberg, Roman G. Hiebing Jr., Scott W. Cooper ...

The planning guide marketers have relied on for two decades—updated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop ... Leer más

$39.59 USD

The planning guide marketers have relied on for two decades—updated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop
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Reinventing Live

Reinventing Live

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La gente que leyó estos también disfrutó

Never Cold Call Again

Driving Digital Strategy

Sales Growth

Start at the End

If You Build It Will They Come?

Partnership Marketing

The Loyalty Leap for B2B

Human Resources Management: An Overview

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

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