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1 - 12 de 14 resultados para “mara einstein”
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  • Compassion, Inc.

    How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

    de Mara Einstein ...
    Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she ... Leer más

    $31.99 USD

  • Dijital Reklamın Gizli Dünyası

    de Mara Einstein ...
    Sosyal medya ortamlarında ya da geleneksel medya ortamlarında genellikle gerçeklere dayalı gazeteciliğe benzeyen içerikler aslında sandığınız gibi doğal haber değil. Hepsi reklamcılık ürünü. Kullanıcıların dikkatine: Arkasında bir şirket sponsoru olmayan “içerik” bulmak artık neredeyse imkânsız.Bu bizi neden mi ilgilendiriyor? Çünkü kişisel veriler, kişisel ilişkiler ve kimliklerimiz şirket kâr ... Leer más

    $3.99 USD

  • Advertising

    What Everyone Needs to Know®

    de Mara Einstein ...
    Series series What Everyone Needs To Know®
    That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last ... Leer más

    $10.99 USD

  • Media Diversity

    Economics, Ownership, and the Fcc

    de Mara Einstein ...
    Series series Routledge Communication Series
    Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and ... Leer más

    $55.99 USD

  • Black Ops Advertising

    Native Ads, Content Marketing and the Covert World of the Digital Sell

    de Mara Einstein ...
    From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising ... Leer más

    $8.99 USD

  • Brands of Faith

    Marketing Religion in a Commercial Age

    de Mara Einstein ...
    Series series Media, Religion and Culture
    In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects ... Leer más

    $60.99 USD

  • Hoodwinked

    How Marketers Use the Same Tactics as Cults

    de Mara Einstein, PhD ...
    Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as ... Leer más

    $18.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Audiolibro

    Hoodwinked

    How Marketers Use the Same Tactics as Cults

    de Mara Einstein, PhD ...
    Narrado por Mara Einstein ...

    Completo

    10 hora 43 minutos

    From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Leer más

    $19.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Audiolibro

    DK Life Stories: Albert Einstein

    de Wil Mara ...
    Narrado por Joseph Balderrama ...
    Series series DK Life Stories

    Completo

    1 horas 44 minutos

    Learn all about Albert Einstein and his famous scientific theories in this children's biography.In this kids' biography, follow the remarkable life story of Albert Einstein, whose legendary genius and creative imagination made him one of the world's most famous thinkers.Albert Einstein is known as one of the most brilliant people in history. His many theories and discoveries changed the way ... Leer más

    $7.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • DK Life Stories: Albert Einstein

    de Wil Mara ...
    Ilustraciones de Charlotte Ager ...
    Series series DK Life Stories
    In this kids' biography, follow the remarkable life story of Albert Einstein, whose legendary genius and creative imagination made him one of the world's most famous thinkers.Albert Einstein is known as one of the most brilliant people in history. His many theories and discoveries changed the way scientists think and work, and the way in which we look at and understand things. Learn all about ... Leer más

    $3.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Content Confusion

    News Media, Native Advertising, and Policy in an Era of Disinformation

    de Michelle A. Amazeen ...
    Series series Information Policy
    How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native ... Leer más

    $34.99 USD

  • How to Think Like Einstein

    de Daniel Smith ...
    Series series How to Think Like ...
    A tantalising mixture of biography-cum-self-help book, this is an accessible, if unusual, analysis of Einstein's thinking- Good Book Guide.Best known as the creator of the world's most famous equation, E=mc2, Albert Einstein's theories of relativity challenged centuries of received wisdom dating back to Newton. Without his groundbreaking work in relativity and quantum physics, our knowledge of the ... Leer más

    $8.99 USD