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“lutz finger”

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  • Ask, Measure, Learn

    Using Social Media Analytics to Understand and Influence Customer Behavior

    de Lutz Finger, Soumitra Dutta ...
    You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.Authors ... Leer más

    $14.99 USD

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  • Professional Product Owner, The

    Leveraging Scrum as a Competitive Advantage

    de Don McGreal, Ralph Jocham ...
    Series series The Professional Scrum Series
    The Professional Product Owner’s Guide to Maximizing Value with Scrum“This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.”—Ken Schwaber, Chairman & Founder, Scrum.orgThe role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the ... Leer más

    $34.19 USD

  • Behind Every Good Decision

    How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

    de Piyanka Jain, Puneet Sharma ...
    There is a misconception in business that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. However, nothing could be further from the truth.If you feel that you can’t understand how to read, let alone implement, these complex software programs that crunch the data and spit out more data, that will no longer be a ... Leer más

    $9.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Social Media Metrics

    How to Measure and Optimize Your Marketing Investment

    de Jim Sterne ...
    Series series New Rules Social Media Series
    The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how ... Leer más

    $15.00 USD

  • Delivering E-Learning

    A Complete Strategy for Design Application and Assessment

    de Kenneth Fee ...
    Delivering E-Learning describes a new and better way of understanding e-learning. The author looks at overcoming objections to e-learning and acknowledging poor past practice before presenting a new strategic approach. It places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking industry myths.The current way most people look at e-learning is flawed, and ... Leer más

    $44.99 USD

  • Big Data, Big Analytics

    Emerging Business Intelligence and Analytic Trends for Today's Businesses

    de Michael Minelli, Michele Chambers, Ambiga Dhiraj ...
    Series series Wiley CIO
    Unique prospective on the big data analytics phenomenon for both business and IT professionalsThe availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost ... Leer más

    $31.00 USD

  • The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

    de David L. Rogers ...

    $17.99 USD

  • Too Big to Ignore

    The Business Case for Big Data

    de Phil Simon ...
    Series series Wiley and SAS Business Series
    Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant ... Leer más

    $15.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Win with Advanced Business Analytics

    Creating Business Value from Your Data

    de Jean-Paul Isson, Jesse Harriott ...
    Series series Wiley and SAS Business Series
    Plain English guidance for strategic business analytics and big data implementationIn today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear ... Leer más

    $36.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • CRM at the Speed of Light, Fourth Edition

    Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers

    de Paul Greenberg ...
    Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work.Written by ... Leer más

    $39.59 USD

  • Learning to Love Data Science

    Explorations of Emerging Technologies and Platforms for Predictive Analytics, Machine Learning, Digital Manufacturing and Supply Chain Optimization

    de Mike Barlow ...
    Until recently, many people thought big data was a passing fad. "Data science" was an enigmatic term. Today, big data is taken seriously, and data science is considered downright sexy. With this anthology of reports from award-winning journalist Mike Barlow, you’ll appreciate how data science is fundamentally altering our world, for better and for worse.Barlow paints a picture of the emerging data ... Leer más

    $15.99 USD

  • Public Relations Online

    Lasting Concepts for Changing Media

    de Thomas A. Kelleher ...
    Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a ... Leer más

    $70.19 USD