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1 - 12 de 12 resultados para “luisa andreu”
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  • Advances in Tourism Destination Marketing

    Managing Networks

    Edición de Metin Kozak, Juergen Gnoth, Luisa L.A Andreu ...
    Series series Advances in Tourism
    This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for ... Leer más

    $70.99 USD

  • Progress in Tourism Marketing

    Edición de Metin Kozak, Luisa Andreu ...
    Series series Routledge Advances in Tourism
    The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four ... Leer más

    $73.99 USD

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  • Accessible Tourism

    Concepts and Issues

    Edición de Prof. Dimitrios Buhalis, Dr. Simon Darcy ...
    Series Libro 45 - Aspects of Tourism
    Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social ... Leer más

    $23.99 USD

  • Tour Guiding Research

    Insights, Issues and Implications

    de Dr. Betty Weiler, Rosemary Black ...
    Series Libro 62 - Aspects of Tourism
    This book provides an authoritative, state-of-the-art review of tour guiding scholarship and research and aims to foster best practice and to stimulate further study and research on tour guiding across a range of disciplines. It explores how tour guiding theory and practice has evolved over time and what factors have contributed to this. The volume consolidates, synthesises and adds to the ... Leer más

    $23.99 USD

  • Tourist Behaviour and the Contemporary World

    de Prof. Philip L. Pearce ...
    Series Libro 51 - Aspects of Tourism
    This volume seeks to review and stimulate interest in a number of emerging and fresh topics in contemporary tourist behaviour and experience. Topics explored include the effects of newer technologies on tourists’ behaviour and experience, tourists’ experience of scams, safety and personal responsibility, individual perspectives on sustainability, and some dimensions of tourists’ personal growth, ... Leer más

    $23.99 USD

  • Handbook of Tourist Behavior

    Theory & Practice

    Edición de Metin Kozak, Alain Decrop ...
    Series series Routledge Advances in Tourism
    In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into ... Leer más

    $80.99 USD

  • Quality Issues in Heritage Visitor Attractions

    de Ian Yeoman ...
    * Quality as a tool for success *Covers a diverse range of quality issues and theories in the context of heritage attractions * Well-respected international contributor team of academics and practitioners Heritage Tourism is the fastest growing component of the tourism market. Tourists have more choices than ever and their past experiences and future expectations make them even more discerning ... Leer más

    $73.99 USD

  • Emerging Transformations in Tourism and Hospitality

    Edición de Anna Farmaki, Nikolaos Pappas ...
    Series series New Directions in Tourism Analysis
    This significant and timely book critically discusses the effects of emerging trends and shifting dynamics on the tourism and hospitality industry at local, regional, national, and international levels in a holistic manner.This book offers a multi-disciplinary and inter-disciplinary approach and examines emerging topics such as technology and disruptive economies as well as the Covid-19 pandemic ... Leer más

    $62.99 USD

  • Strategic Marketing in Tourism Services

    Edición de Rodoula H. Tsiotsou, Ronald E. Goldsmith ...
    Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment ... Leer más

    $95.99 USD

  • The Routledge Handbook of Tourism Marketing

    Edición de Scott McCabe ...
    Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices.The Routledge ... Leer más

    $72.99 USD

  • Marketing of Tourism Experiences

    Edición de Noel Scott, Eric Laws, Philipp Boksberger ...
    This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being ... Leer más

    $67.99 USD

  • ISCONTOUR 2014 - Tourism Research Perspectives

    Proceedings of the International Student Conference in Tourism Research

    Edición de Roman Egger, Christian Maurer ...
    Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences ... Leer más

    $30.99 USD