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Market Smart:How to Gain Customers and Increase Profits with B2b Marketing

de Lisa Shepherd ...

B2B companies arent often natural-born marketers. Marketing isnt a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity and the necessity to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers ... Leer más

$3.99 USD

B2B companies arent often natural-born marketers. Marketing isnt a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity and the necessity to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers
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Customer Success

How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

de Nick Mehta, Dan Steinman, Lincoln Murphy ...

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' ... Leer más

$19.00 USD

Disponible también en: Audiolibro

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale'
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The Referral Engine

Teaching Your Business to Market Itself

de John Jantsch ...

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over ... Leer más

$14.99 USD

Disponible también en: Audiolibro

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over
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Disponible también en: Audiolibro
Product Management For Dummies

de Brian Lawley, Pamela Schure ...

Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into ... Leer más

$17.00 USD

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Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into
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The Art of Social Selling

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

de Shannon Belew ...

This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media ... Leer más

$11.49 USD

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This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media
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42 Rules of Product Marketing

de Phil Burton, Gary Parker, Brian Lawley ...

42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.In this book, youll learn ways to:Craft the right positioning and messaging for ... Leer más

$11.99 USD

42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.In this book, youll learn ways to:Craft the right positioning and messaging for
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The Seven Success Factors of Social Business Strategy

de Charlene Li, Brian Solis ...

How to align social media with business strategy for real resultsFor years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian ... Leer más

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How to align social media with business strategy for real resultsFor years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian
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High-Profit Selling

Win the Sale Without Compromising on Price

de Mark Hunter ...

This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short ... Leer más

$12.99 USD o gratis con Kobo Plus

This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short
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The Phenomenal Product Manager

de Brian Lawley ...

Product management is one of the most dynamic and exciting careers around. Yet many product managers find themselves frustrated because of the unique challenges it presents. There are many books on the mechanics and core principles of product management, such as how to gather and write requirements, build roadmaps and perform other tasks. But there is no book that tells you the rest of the story - ... Leer más

$11.99 USD

Product management is one of the most dynamic and exciting careers around. Yet many product managers find themselves frustrated because of the unique challenges it presents. There are many books on the mechanics and core principles of product management, such as how to gather and write requirements, build roadmaps and perform other tasks. But there is no book that tells you the rest of the story -
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Perfect Phrases for Presenting Business Strategies

de Don Debelak ...

Series series Perfect Phrases Series
THE RIGHT PHRASE FOR THE RIGHT SITUATION—EVERY TIMEYour new business strategy isn’t going to sell itself. It’s up to you to convince top decision makers to take the organization in the right direction. This is the most important presentation of your career, and your choice of words and phrases will mean the difference between success and failure.Perfect Phrases for Presenting Business Strategies ... Leer más

$11.99 USD

THE RIGHT PHRASE FOR THE RIGHT SITUATION—EVERY TIMEYour new business strategy isn’t going to sell itself. It’s up to you to convince top decision makers to take the organization in the right direction. This is the most important presentation of your career, and your choice of words and phrases will mean the difference between success and failure.Perfect Phrases for Presenting Business Strategies
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Changemaking

: Tactics and Resources for Managing Organizational Change

de Richard Bevan ...

Changemaking takes a fresh look at managing change. Focusing on tactics rather than strategy, the book is for those who carry out the practical day-to-day work of supporting and sustaining change. It focuses on the details, and provides the needed toolkit: materials that readers can refer to, draw on, and adapt. These include checklists, templates, questionnaires, tactics, FAQs, talking points, e ... Leer más

$9.95 USD o gratis con Kobo Plus

Changemaking takes a fresh look at managing change. Focusing on tactics rather than strategy, the book is for those who carry out the practical day-to-day work of supporting and sustaining change. It focuses on the details, and provides the needed toolkit: materials that readers can refer to, draw on, and adapt. These include checklists, templates, questionnaires, tactics, FAQs, talking points, e
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Duct Tape Selling

Think Like a Marketer-Sell Like a Superstar

de John Jantsch ...

Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head.It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must ... Leer más

$14.99 USD

Disponible también en: Audiolibro

Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head.It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must
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Disponible también en: Audiolibro

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“lisa shepherd”

Market Smart:How to Gain Customers and Increase Profits with B2b Marketing

La gente que leyó esto también disfrutó

Customer Success

The Referral Engine

Product Management For Dummies

The Art of Social Selling

42 Rules of Product Marketing

The Seven Success Factors of Social Business Strategy

High-Profit Selling

The Phenomenal Product Manager

Perfect Phrases for Presenting Business Strategies

Changemaking

Duct Tape Selling

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