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  • Discovering Daniel Blue

    de Les Robinson ...
    Discovering Daniel Blue: My Search for Significance, Purpose, and Legacy is a compeling exploration of Les Robinson's journey to uncover the rich history of his great-great-great-grandfather, Daniel Blue. Daniel Blue, a former slave and pioneering leader, founded St. Andrews African Methodist Episcopal Church, the first Black church on the West Coast in Sacramentio. Through meticulous research and ... Leer más

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  • Changeology

    How to enable groups, communities and societies to do things they’ve never done before

    de Les Robinson ...
    A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better.The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and ... Leer más

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  • The Sales Acceleration Formula

    Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

    de Mark Roberge ...
    Use data, technology, and inbound selling to build a remarkable team and accelerate salesThe Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an ... Leer más

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  • Public Opinion (Warbler Classics Annotated Edition)

    In his groundbreaking work Public Opinion (1922), Walter Lippmann, an eminent American writer and political commentator, delves into the intricate dynamics of democracy, shedding light on the pivotal role of citizens. He warns against the perils of propaganda, anticipating its sway on public perception. Lippmann challenges the efficacy of journalism in informing the populace, asserting that ... Leer más

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  • The New Rules of Green Marketing

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    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Leer más

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  • The CustomerCentric Selling® Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business

    de Gary Walker ...
    The Proven Approach to Prospecting for the Long Sales CycleIt's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business?If you're like most sales professionals, it's time to transform your selling method by listening rather than talking and by asking questions rather than stating ... Leer más

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  • Visual Merchandise Display

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    $8.97 USD o gratis con Kobo Plus

  • Successful Sales Forecasting

    A guide for start up businesses, owner managed businesses and business managers with little or no formal sales training. It explains how to create a realistic and reliable sales forecast for their business. It is written in a straightforward way with simple step by step instructions.I consider that it is the area of practical implementation of ideas and strategies where most smaller businesses ... Leer más

    $1.99 USD o gratis con Kobo Plus

  • Data Mining and Market Intelligence for Optimal Marketing Returns

    The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case ... Leer más

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  • Marketing Greatest Hits Volume 2

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    Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid ... Leer más

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  • Managing Marketing

    The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the ... Leer más

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    de Wee Dilts ...
    In the Sales Training Ecourse I'll share with you the strategies that have worked for me to turn my life around. The same strategies will work for you.Controlling your life is all about:Time Management SkillsAttitude AdjustmentWritten Goals. That Are Attainable and MeasurableI'll share with you how I learned to take charge of my life and how I learned, it is I who determine the quality of my life, ... Leer más

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