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Selling the American People

Advertising, Optimization, and the Origins of Adtech

de Lee McGuigan ...

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet ... Leer más

$34.99 USD

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet
... Leer más
The Audience Commodity in a Digital Age

Revisiting a Critical Theory of Commercial Media

Edición de Lee McGuigan, Vincent Manzerolle ...

Series Libro 94 - Digital Formations
This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than ... Leer más

$48.99 USD

This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than
... Leer más

Media Work

de Mark Deuze ...

Series series Digital Media and Society
The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the ... Leer más

$24.00 USD

The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the
... Leer más
Management

de BarCharts,Inc ...

The QuickStudy Management guide can be helpful for students or corporate executives. The guide contains a full array of management topics from ethics to globalization. ... Leer más

$4.99 USD

The QuickStudy Management guide can be helpful for students or corporate executives. The guide contains a full array of management topics from ethics to globalization.
... Leer más
The Art of Business Value

de Mark Schwartz ...

Do you really understand what business value is? Information technology can and should deliver business value. But the Agile literature has paid scant attention to what business value means—and how to know whether or not you are delivering it. This problem becomes ever more critical as you push value delivery toward autonomous teams and away from requirements “tossed over the wall” by business ... Leer más

$9.99 USD

Do you really understand what business value is? Information technology can and should deliver business value. But the Agile literature has paid scant attention to what business value means—and how to know whether or not you are delivering it. This problem becomes ever more critical as you push value delivery toward autonomous teams and away from requirements “tossed over the wall” by business
... Leer más
The Costs of Connection

How Data Is Colonizing Human Life and Appropriating It for Capitalism

de Nick Couldry, Ulises A. Mejias ...

Series series Culture and Economic Life
Just about any social need is now met with an opportunity to "connect" through digital means. But this convenience is not free—it is purchased with vast amounts of personal data transferred through shadowy backchannels to corporations using it to generate profit. The Costs of Connection uncovers this process, this "data colonialism," and its designs for controlling our lives—our ways of knowing; ... Leer más

$26.99 USD

Just about any social need is now met with an opportunity to "connect" through digital means. But this convenience is not free—it is purchased with vast amounts of personal data transferred through shadowy backchannels to corporations using it to generate profit. The Costs of Connection uncovers this process, this "data colonialism," and its designs for controlling our lives—our ways of knowing;
... Leer más
The Intention Economy

When Customers Take Charge

de Doc Searls ...

Caveat venditor-let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how ... Leer más

$19.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Caveat venditor-let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how
... Leer más

Disponible también en: Audiolibro
Key Concepts in Creative Industries

de John Hartley, Stuart Cunningham, Michael Keane, John Banks, Jason Potts, Terry Flew ...

Series series SAGE Key Concepts series
This guide to the emerging language of creative industries field is a valuable resource for researchers and students alike. Concise, extensively referenced, and accessible, this this is an exceptionally useful reference work.- Gauti Sigthorsson***, Greenwich University***"There could be no better guides to the conceptual map of the creative industries than John Hartley and his colleagues, pioneers ... Leer más

$67.49 USD

This guide to the emerging language of creative industries field is a valuable resource for researchers and students alike. Concise, extensively referenced, and accessible, this this is an exceptionally useful reference work.- Gauti Sigthorsson***, Greenwich University***"There could be no better guides to the conceptual map of the creative industries than John Hartley and his colleagues, pioneers
... Leer más
Does It Matter?

Information Technology and the Corrosion of Competitive Advantage

de Nicholas G. Carr ...

Over the last decade, and even since the bursting of the technology bubble, pundits, consultants, and thought leaders have argued that information technology provides the edge necessary for business success. IT expert Nicholas G. Carr offers a radically different view in this eloquent and explosive book. As IT's power and presence have grown, he argues, its strategic relevance has actually ... Leer más

$25.99 USD o gratis con Kobo Plus

Over the last decade, and even since the bursting of the technology bubble, pundits, consultants, and thought leaders have argued that information technology provides the edge necessary for business success. IT expert Nicholas G. Carr offers a radically different view in this eloquent and explosive book. As IT's power and presence have grown, he argues, its strategic relevance has actually
... Leer más
Crowdsourcing

de Daren C. Brabham ...

Series series The MIT Press Essential Knowledge series
A concise introduction to crowdsourcing that goes beyond social media buzzwords to explain what crowdsourcing really is and how it works.Ever since the term “crowdsourcing” was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media ... Leer más

$12.99 USD

A concise introduction to crowdsourcing that goes beyond social media buzzwords to explain what crowdsourcing really is and how it works.Ever since the term “crowdsourcing” was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media
... Leer más
Design after Capitalism

Transforming Design Today for an Equitable Tomorrow

de Matthew Wizinsky ...

How design can transcend the logics, structures, and subjectivities of capitalism: a framework, theoretical grounding, and practical principles.The designed things, experiences, and symbols that we use to perceive, understand, and perform our everyday lives are much more than just props. They directly shape how we live. In Design after Capitalism, Matthew Wizinsky argues that the world of ... Leer más

$23.99 USD

How design can transcend the logics, structures, and subjectivities of capitalism: a framework, theoretical grounding, and practical principles.The designed things, experiences, and symbols that we use to perceive, understand, and perform our everyday lives are much more than just props. They directly shape how we live. In Design after Capitalism, Matthew Wizinsky argues that the world of
... Leer más
The Information Society

Cyber Dreams and Digital Nightmares

de Robert Hassan ...

Series series Digital Media and Society
What are we to make of the information society? Many prominent theorists have argued it to be the most profound and comprehensive transformation of economy, culture and politics since the rise of the industrial way of life in the 18th century. Some saw its arrival in a positive light, where the dreams of democracy, of ‘connectivity’ and ‘efficiency’ constituted a break with the old ways. But other ... Leer más

$23.00 USD

What are we to make of the information society? Many prominent theorists have argued it to be the most profound and comprehensive transformation of economy, culture and politics since the rise of the industrial way of life in the 18th century. Some saw its arrival in a positive light, where the dreams of democracy, of ‘connectivity’ and ‘efficiency’ constituted a break with the old ways. But other
... Leer más

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Digital Formations

Selling the American People

The Audience Commodity in a Digital Age

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Media Work

Management

The Art of Business Value

The Costs of Connection

The Intention Economy

Key Concepts in Creative Industries

Does It Matter?

Crowdsourcing

Design after Capitalism

The Information Society

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