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  • CSR Communication in the Media

    Media Management on Sustainability at a Global Level

    Series series Business and Management (R0)
    Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored.This book focuses on a new normative framework of sustainability, bridging the ... Leer más

    $179.99 USD

  • PR-Perspektiven

    Reflexionen zur Theorie der Praxis

    Edición de Peter Szyszka, Lars Rademacher ...
    Series series Social Science and Law (German Language)
    Mit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public Relations. Die teilweise essayistische Form der Beiträge wurde bewusst gewählt, um einen kreativeren Umgang der Mitwirkenden mit ihren jeweils ausgewählten Gegenständen zu erleichtern. Die Auswahl orientiert sich an Themenfeldern, die in enger Verbindung mit dem Wirken von Klaus ... Leer más

    $53.99 USD

  • Litigation-PR: Alles was Recht ist

    Zum systematischen Stand der strategischen Rechtskommunikation

    Der vorliegende programmatische Sammelband fasst die aktuelle Diskussion um die Bedeutung und Funktion der strategischen Rechtskommunikation zusammen. Ausgehend vom amerikanischen Vorbild hat sich die Öffentlichkeitsarbeit in und um Gerichtsverfahren in Deutschland und Europa deutlich professionalisiert und ausgeweitet – auch auf Staatsanwaltschaften und Gerichte. Im vorliegenden Band kommen ... Leer más

    $35.99 USD

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  • Ethics in Small and Medium Sized Enterprises

    A Global Commentary

    Series Libro 2 - The International Society of Business, Economics, and Ethics Book Series
    This book is the first of its kind – a global overview of extant research on ethics in small and medium sized enterprises. While vast amounts of corporate money, government policy and media time are directed at the social and ethical activities of large corporations, small businesses don’t generally attract the spotlight. This is wildly inappropriate, however, since upward of 90% of private ... Leer más

    $143.99 USD

  • The Oxford Handbook of Management Consulting

    Edición de Matthias Kipping, Timothy Clark ...
    Series series Oxford Handbooks
    Management consultants of various kinds play an important role in the world of business, and within other types of organization. The Oxford Handbook on Management Consulting is a comprehensive overview of thinking and research on management consultancy with contributions from leading international scholars. The first section provides an account of the historical developments in management ... Leer más

    $44.99 USD

  • Small Firms and Innovation Policy in Japan

    Edición de Cornelia Storz ...
    Series series Routledge Contemporary Japan Series
    This new book discusses the extent to which the Japanese economy encourages entrepreneurship and innovation.Although Japan has a strong reputation as an innovator, some people argue that this reputation is misplaced. Contrary to earlier expectations, the USA rather than Japan emerged as the leader in the biotech industries in the 1990s, and also many small firms in Japan supply only a few – or ... Leer más

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  • Responsible Entrepreneurship

    Business and Society: Bridging the Gap

    Edición de Bertelsmann Stiftung ...
    Meeting the societal effects of demographic change, globalization, digitization and growing social inequality requires collective action on the part of government, civil society and the private sector. But what do businesses offer in developing effective solutions to the challenges we face as a society? The Bertelsmann Stiftung conducted global research on this question for the Reinhard Mohn Prize ... Leer más

    $16.99 USD o gratis con Kobo Plus

  • The 21st Century Public Manager

    Series series The Public Management and Leadership Series
    Truly global in scope and ambition, the 21st Century Public Manager addresses key trends, challenges, and opportunities facing public managers across contexts and regimes. This accessible textbook aims to inspire public managers in rethinking their roles, skills, and values as they enter a VUCA world-one characterized by volatility, uncertainty, complexity, and ambiguity. It is written for ... Leer más

    $42.99 USD

  • Managing the Digital University

    Paradigms, Leadership, and Organization

    Series series Routledge Open Business and Economics
    The reflection on university management is based on the question about the shape of universities of the future. Civic, responsible, sustainable, virtual, digital, and many other universities can be mentioned among the concepts present in the literature. All these names describe an important distinctive feature of a university, which will gain more and more importance in the future. However, given ... Leer más

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  • A Global Guide to Human Resource Management

    Managing Across Stakeholders

    A Global Guide to Human Resource Management is a concise HRM introductory text offering a uniquely non-region-specific approach to people management in international business organisations.The book presents an alternative to standard managerial approaches, reflecting the perspectives of multiple stakeholders (workers, trade unions, states and governments, NGOs) to critically evaluate HRM in ... Leer más

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  • The Rural Enterprise Economy

    Series series Routledge Studies in the Economics of Business and Industry
    Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural ... Leer más

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  • Public Media Management for the Twenty-First Century

    Creativity, Innovation, and Interaction

    Series series Routledge Research in Cultural and Media Studies
    This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online ... Leer más

    $64.99 USD