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“larry kelley”

1 - 12 de 12 resultados para “larry kelley”
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  • Advertising Account Planning

    Planning and Managing Strategic Communication Campaigns

    de Sarah Turnbull, Larry Kelley, Donald Jugenheimer ...
    This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical ... Leer más

    $72.99 USD

  • Advertising Media Workbook and Sourcebook

    de Larry Kelley, Kim Sheehan, Donald W. Jugenheimer ...
    This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics ... Leer más

    $98.99 USD

  • Audiolibro

    The Bugle Song and Other Poems (Unabridged)

    optional

    de TENNYSON ALFRED ...
    Narrado por Patsy Thomas, Larry Kelley, Louis Robinson, Mary Lloyd ...

    Completo

    8 minutos

    This splendid volume of some of the best poems from a fine selection of our greatest poets paints an ageless depiction of civilization's interaction with and questioning of the natural world. Glorious imagery combined with introspection concerning the plight of mankind prevails throughout this excellent collection. However, amid the poems' vivid descriptions of nature's splendor runs a thread of ... Leer más

    $4.99 USD

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  • Designing for Growth

    A Design Thinking Tool Kit for Managers

    de Tim Ogilvie, Jeanne Liedtka ...
    Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Leer más

    $20.99 USD

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    de Markus Stahlberg ...
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Leer más

    $28.99 USD

  • Guerrilla Marketing for Coaches

    Six Steps to Building Your Million-Dollar Coaching Practice

    de Jay Conrad Levinson, Andrew Neitlich ...
    Series series Guerilla Marketing Press
    START BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY! The coaching profession has experienced phenomenal growth over the past decade, and has become an accepted way for people and organizations to improve performance. In response to this demand, professionals from around the world are getting into coaching. Unfortunately, despite the growth of the coaching field, many coaches struggle to ... Leer más

    $11.59 USD o gratis con Kobo Plus

  • Balanced Scorecard Step-by-Step

    Maximizing Performance and Maintaining Results

    de Paul R. Niven ...
    PRAISE FOR Balanced Scorecard Step-By-Step: Maximizing Performance and Maintaining Results, Second Edition"As a practitioner and thought leader, Paul Niven is superbly bridging the gulf between BSC theory and application through hands-on experiences and real-world case studies. The book provides a practical road map, step-by-step, to plan, execute, and sustain a winning scorecard campaign. Easy to ... Leer más

    $31.00 USD

  • Kellogg on Branding

    The Marketing Faculty of The Kellogg School of Management

    Edición de Alice M. Tybout, Tim Calkins ...
    The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts, ... Leer más

    $21.00 USD

  • Teambuilding That Gets Results

    Essential Plans and Activities for Creating Effective Teams

    de Harriet Diamond, Linda Eve Diamond ...
    Series series Quick Start Your Business
    Teambuilding is one of the fastest-growing areas on the business shelf, as companies look to increase efficiency and morale.Teambuilding That Gets Results, an easy-to-use guidebook for building effective teams, will increase the strength of any business. Harriet and Linda Diamond offer expert advice gleaned from years of consulting businesses on building strong teams. Topics include:Building ... Leer más

    $14.99 USD

  • Innovative Intelligence

    The Art and Practice of Leading Sustainable Innovation in Your Organization

    de David S. Weiss, Claude Legrand ...
    Innovation is a key source of competitive advantage, but it remains frustratingly elusive for many organizations. This book shows you how to close the innovation gap by making individuals and organizations systematically and sustainably innovative. You will learn how to embrace a culture of innovation and make it permeate every level of the organization. You will find a clear road map and ... Leer más

    $40.00 USD

  • What Great Brands Do

    The Seven Brand-Building Principles that Separate the Best from the Rest

    de Denise Lee Yohn ...
    Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry ... Leer más

    $17.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Talent Management Handbook, Second Edition: Creating a Sustainable Competitive Advantage by Selecting, Developing, and Promoting the Best People

    de Lance A. Berger, Dorothy R. Berger ...
    THE DEFINITIVE GUIDE TO FINDING, DEVELOPING, AND KEEPING THE BEST TALENTThe most comprehensive book of its kind, The Talent Management Handbook has become the go-to resource for HR professionals, CEOs, and business leaders who want to take the lead in building a diverse, talented, and motivated workforce. Each section of this book offers state-of-the-art processes, step-by-step practical ... Leer más

    $48.99 USD