Skip to main content
Search Button
Estados Unidos Tienda Kobo Tarjetas de regalo Ayuda

Kobo Rakuten

Wishlist

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...


“kim sheehan”

1 - 12 de 12 resultados para “kim sheehan”
Skip side bar filters

  • Advertising Media Workbook and Sourcebook

    de Larry Kelley, Kim Sheehan, Donald W. Jugenheimer ...
    This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics ... Leer más

    $98.99 USD

  • Green Advertising and the Reluctant Consumer

    Edición de Kim Sheehan, Lucy Atkinson ...
    This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by ... Leer más

    $59.99 USD

La gente que leyó estos también disfrutó

  • The Real Mad Men

    The Renegades of Madison Avenue and the Golden Age of Advertising

    de Andrew Cracknell ...
    Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s.AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising ... Leer más

    $17.29 USD

  • My Life in Advertising and Scientific Advertising

    de Claude Hopkins ...
    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. ... Leer más

    $12.99 USD

  • Design a Logo - 7 Step Process

    de Nathan Devine ...
    How do I design the perfect logo? Even the best designers can fall flat when it comes to logo design. Striking the right balance between graphic design and typography can make or break your brand identity, and creating a recognisable symbol for your website and advertising is extremely important. There are plenty of books available that cover logo design basics, but Nathan Devine's 'Design a Logo ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • The Soapmaker's Guide to Online Marketing

    de Lisa Maliga ...
    Soapmakers and crafters, learn how to grow your online presence! “The Soapmaker's Guide to Online Marketing*”* is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Ogilvy on Advertising

    de David Ogilvy ...
    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen ... Leer más

    $13.99 USD

  • Billion-Dollar Branding

    Brand Your Small Business Like a Big Business and Make Great Things Happen

    de Honey Parker, Blaine Parker ...
    Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers.Branding may be the single most misunderstood concept in marketing. It's not only for big businesses with big bucks. It's not about a logo, a color, a font, or a type of advertising. Branding is defining a company's image in such a way that the ... Leer más

    $12.39 USD o gratis con Kobo Plus

  • Secrets to Free Advertising on the Internet

    A Complete Comprehensive Guide For Large and Small Businesses on How to Take Advantage of All the Advertising Media Available on the Internet

    de Robert Noll, Anne Brashier ...
    Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Retail Stores...Any type of small to medium-size business interested in FREE ways to advertise on the internet. Email Marketing - Spam or a viable means of advertising? Classifieds - Quick ways to list your company or business for FREE. Search - Google, Yahoo, Bing and More...Easy Placement and all for ... Leer más

    $8.69 USD o gratis con Kobo Plus

  • Love Digital Marketing? Then build your career in it!

    de Karan Singh, Rahul Puntambekar ...
    This book outlines what it takes to build a successful career in digital marketing. We cover a number of key topics including best practise for social media, CV tips and also an overview of the industry.If you love digital marketing, this is a must-read.  ... Leer más

    $5.99 USD

  • How to Create A Company Profile as An Effective Marketing Tool (Includes an Example, Sample or Template)

    de Robert Alan King ...
    How to Create A Company Profile as An Effective Marketing Tool (Includes an Example, Sample or Template) by Robert King is a booklet with over 2,100 words. It covers all aspects of how to prepare a company profile, including a short discussion on each recommended section. King will also provide an example of a genuine company profile that he wrote for a client. Robert King has been crafting ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Marketing by the Numbers

    How to Measure and Improve the ROI of Any Campaign

    de Leland HARDEN, Bob HEYMAN ...
    With marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: • ... Leer más

    $9.49 USD