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  • Meaningful Measurement of the Customer Experience

    Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do. There are several reasons for this, and these reasons ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • The Agile Brand Revisited

    Principles for the continuously improving, customer-focused enterprise

    With increased competition, rapid change, and new technologies continually on the rise, brands must evolve to stay relevant, resilient, and successful. The Agile Brand Revisited by best-selling author Greg Kihlström provides a comprehensive guide to understanding and implementing agility within your organization. Through a blend of foundational concepts, core principles, and practical strategies, ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Using AI in Marketing

    Harness AI technologies to transform marketing strategies and results

    Explore how to leverage AI in marketing for analytics, personalization, and team workflow enhancement while addressing ethical and strategic challenges.Key FeaturesComprehensive insights into integrating AI in marketing strategiesReal-world examples showcasing AI's impact on customer personalizationStep-by-step guides for adopting AI while addressing ethical considerationsBook DescriptionArtificial ... Leer más

    $32.39 USD o gratis con Kobo Plus

  • The Center of Experience

    A blueprint for creating the experience-led enterprise

    We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences. Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as well as employees. More importantly, while many organizations have traditionally focused on external ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • The Agile Consumer

    Navigating the Empowered Economy and the Future of Customer Experience

    We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn't stop there. Consumers are thinking agile as well. They are more willing to be part of product development and the process of building brands than ever before, due to a number of social, technological, and economic factors. Also, as employees, they are also more ... Leer más

    $9.99 USD o gratis con Kobo Plus

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  • Project Quality Management, Second Edition

    Why, What and How

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    Project Quality Management: Why, What and How, Second Edition demonstrates how to implement the general methods defined in A Guide to the Project Management Body of Knowledge—Fifth Edition (PMBOK® Guide) and augments those methods with more detailed, hands-on procedures that have been proven through actual practice. This edition presents case examples that illuminate the theory of quality planning ... Leer más

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  • The Toyota Way Fieldbook

    The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota's operating systems by detailing the concepts and providing practical examples for application that leaders need to bring Toyota's success-proven practices to life in any organization. The Toyota Way Fieldbook will help other companies learn ... Leer más

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  • The New One-Page Project Manager

    Communicate and Manage Any Project With A Single Sheet of Paper

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  • Performance Partnerships

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