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“keith glanfield”

1 - 12 de 12 resultados para “keith glanfield”
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  • Brand Transformation

    Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy

    de Keith Glanfield ...
    To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s ... Leer más

    $66.99 USD

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  • Competitive Advantage

    Creating and Sustaining Superior Performance

    de Michael E. Porter ...
    Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action ... Leer más

    $31.99 USD

  • Essential Tools for Operations Management

    Tools, Models and Approaches for Managers and Consultants

    de Simon Burtonshaw-Gunn ...
    The third book in the Essential Tools For series… on the topic of Operations ManagementBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person ... Leer más

    $24.00 USD

  • Demand Management Best Practices

    Process, Principles, and Collaboration

    de Colleen Crum, George Palmatier ...
    Demand Management Best Practices outlines an effective demand management model process tied to an integrated business process that will give your organization a competitive edge. This book helps you effectively respond to ever-increasing expectations for improved supplier delivery performance, product availability, and responsiveness and ongoing pressure from shareholders and stock market analysts ... Leer más

    $40.99 USD

  • Value-based Marketing

    Marketing Strategies for Corporate Growth and Shareholder Value

    de Peter Doyle ...
    This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and ... Leer más

    $55.00 USD

  • The Complete Guide to Sales Force Incentive Compensation

    How to Design and Implement Plans That Work

    de Andris Zoltners, Prabhakant Sinha, Sally Lorimer ...
    A well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need.Incentive programs are seductively powerful but complicated instruments. Without careful planning and implementation, they can be too stingy to motivate, too complex to understand, too quick to reward mediocre results, and too difficult to ... Leer más

    $29.99 USD

  • Developing Winning Brand Strategies

    de Lars Finskud ...
    This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a ... Leer más

    $6.99 USD

  • Commercial Due Diligence

    The Key to Understanding Value in an Acquisition

    de Peter Howson ...
    Commercial Due Diligence (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, it's about understanding how businesses and markets work and what is really important for profits and growth. ... Leer más

    $58.99 USD

  • Dollarizing Differentiation Value

    A Practical Guide for the Quantification and the Capture of Customer Value

    de Stephan M. Liozu ...
    Now is the time to answer that "value" question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a daunting question of survival into a sustainable answer ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Strategy Mapping for Learning Organizations

    Building Agility into Your Balanced Scorecard

    de Phil Jones ...
    How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful ... Leer más

    $58.99 USD

  • Business Strategy Essentials You Always Wanted To Know (Second Edition)

    A Beginner's Guide to Strategic Management, Porter's Five Forces, Industry Life Cycles & Execution

    de Vibrant Publishers, Callie Daum ...
    Series series Self-Learning Management Series
    Business Strategy concepts explained in a simplified wayFundamentals and important strategies includedPractical approach for application by business & working professionalA guide to identifying a company's current strategy and executing new, transformative strategies that will boost the overall business.Business Strategy Essentials You Always Wanted To Know ... ... Leer más

    $32.99 USD o gratis con Kobo Plus

  • Marketing Plans

    How to Prepare Them, How to Profit from Them

    de Malcolm McDonald, Hugh Wilson ...
    A fully revised and updated 8th edition of the highly renowned international bestsellerThe 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and ... Leer más

    $56.00 USD