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1 - 12 de 12 resultados para “junsong chen”
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  • Marketing Management in Asia.

    Edición de Stanley Paliwoda, Tim Andrews, Junsong Chen ...
    Series series Routledge Studies in International Business and the World Economy
    Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and ... Leer más

    $65.99 USD

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  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    de Al Ries, Laura Ries ...
    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Leer más

    Antes $8.99 USD Ahora $7.99 USD

  • The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    de Emanuel Rosen ...
    A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights.What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to ... Leer más

    $14.99 USD

  • FMCG

    The Power of Fast-Moving Consumer Goods

    de Greg Thain, John Bradley ...
    This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the ... Leer más

    $39.99 USD o gratis con Kobo Plus

  • Business-to-Business Marketing

    A step-by-step guide

    de Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Leer más

    $9.99 USD

  • Customer Satisfaction Surveys - A Practical Guide To Making Them Work

    From www.infoquestcrm.co.uk

    de John Coldwell ...
    Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so.  This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action.  The authors have been conducting ... Leer más

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  • The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

    de Robert J. Hamper ...
    THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of ... Leer más

    $32.99 USD

  • Twitter Affiliate Cash

    de wlasikiewicz ...
    Learn how to make money from your boring Twitter account. You will learn everything from th ground up. Start making money today.Forget making website after website, all you need is 10 minutes and ANY twitter account. ... Leer más

    $9.99 USD

  • Options Trading Strategies: 25 Option Trading Strategies That Can Bring You Profit

    de Renae Snyder ...
    Are you interested in learning how to trade options?In this book, you will learn 25 options trading strategies to help maximize your profit and minimize your risk. Brand new to investing? Don’t worry! We include a primer on what options tradings is and what you should know about it.Here is what you will learn after reading this book:-The basics of options trading;- Things to think about before you ... Leer más

    $4.99 USD

  • The Complete Networker

    Business Common Sense for Network Marketers

    de Chris Lopez, Jason Wells ...
    Our style for building MLM is radically different from other people’s in the MLM Industry. It’s often described as “going against the grain.” Our MLM building techniques may make you question what your upline, company, and all these MLM “gurus” have taught you. But when there is a high failure rate in MLM with those B.S. tactics, going “against the grain” is probably the smartest thing you can do. ... Leer más

    $6.99 USD

  • The Reinvention of Marketing

    de Deborah Malone ...
    The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, "big data," return-on-investment, and the need for global ... Leer más

    $9.99 USD

  • Word of Mouse

    The Marketing Power of Collaborative Filtering

    de John Riedl, Joseph Konstan ...
    Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, ... Leer más

    $7.99 USD