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“jung hee lee”

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  • International Retailing Plans and Strategies in Asia

    de Erdener Kaynak, Jung-Hee Lee, John Dawson ...
    Learn the how, when, and why of entering Asian marketsRetailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific ... Leer más

    $82.99 USD

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  • Fashion Marketing

    de Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Leer más

    $280.99 USD

  • Strategy and Human Resource Management

    de Professor Peter Boxall, Professor John Purcell ...
    Series series Management, Work and Organisations
    Strategy and Human Resource Management is concerned with examining how HR strategy impacts on an organisation's chances of survival and its relative success, and with understanding how it varies across important organisational, industry and societal contexts. It takes an analytical approach, which examines and explains what managers do and why they do it before offering any sort of prescription ... Leer más

    $64.99 USD

  • Understanding Japanese Management Practices

    de Dr. Parissa Haghirian ...
    Today, Japan is the most influential economy in Asia and the second largest economy in the world. Japanese consumers are among the richest in the world, and the Japanese market still provides profitable investment opportunities. Not only are the Japanese able to adopt Western ideas and techniques without problems but they also maintain a very unique perspective of the world.Japanese management ... Leer más

    $6.99 USD

  • Human Resources Management

    de Alan S. Gutterman ...
    The human resources function is at the forefront of a company's efforts with respect to two of the key elements of organizational design—people and organizational structure. While human resources practices differ around the world, it would seem to be universally true that in order for companies to successfully achieve their strategic goals and objectives they must strive to attract, motivate, and ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • China's Next Strategic Advantage

    From Imitation to Innovation

    de George S. Yip, Bruce McKern ...
    A book for everyone who does business with China or in China.The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave ... Leer más

    $15.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Entrepreneurship

    An International Introduction

    de Dafna Kariv ...
    Entrepreneurship means different things to different people, but the entrepreneurial personality is a critical success factor to any new business. These traits are also increasingly in great demand at established multinational corporations.This groundbreaking textbook differs from its competitors by placing an emphasis both on the core processes and practices of entrepreneurship, as well as ... Leer más

    $94.99 USD

  • Total Relationship Marketing

    de Evert Gummesson ...
    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing ... Leer más

    $80.99 USD

  • International Hospitality Industry

    Edición de Bob Brotherton ...
    With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice.The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all ... Leer más

    $91.99 USD

  • The Routledge Handbook of Hotel Chain Management

    Edición de Maya Ivanova, Stanislav Ivanov, Vincent P. Magnini ...
    Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence ... Leer más

    $76.99 USD

  • Advertising Transformed

    The New Rules for the Digital Age

    de Fons Van Dyck ...
    Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works.Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create ... Leer más

    $35.99 USD

  • Knowledge Management and Organizational Design

    de Paul S Myers ...
    The first in the readers' series called Resources for the Knowledge-Based Economy, Knowledge Management and Organizational Design is a unique compilation of articles and book excerpts that describe how the management of an organization shapes the levels of knowledge transfer, innovation and learning. The collection draws on fifty years of management thinking and presents key issues facing ... Leer más

    $73.99 USD