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  • Elgar Encyclopedia of Entrepreneurship and Digitalization

    Series series Elgar Encyclopedias in Business and Management series
    Increasing digitization and digitalization offer critical questions both for entrepreneurship scholars and practitioners. This authoritative Encyclopedia, provides a comprehensive reference work on the opportunities and challenges related to digital entrepreneurship. Entries cover essential topics, including important entrepreneurial contexts and concepts, entrepreneurship theories and theoretical ... Leer más

    $58.99 USD

  • The Engaged Caregiver: How to Build a Performance-Driven Workforce to Reduce Burnout and Transform Care

    From the top experts on healthcare workforce engagement comes a vital road map to reduce the alarmingly high—and fast-growing—rate of staff burnout and to transform care.More than half of U.S. physicians and 40 percent of nurses experience one or more symptoms of burnout. This crisis poses a serious threat to our health systems, impacting not only the well-being of the caregiving workforce but ... Leer más

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  • The Management of Small and Medium Enterprises

    Edición de Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Leer más

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  • The Oxford Handbook of Strategic Sales and Sales Management

    Series series Oxford Handbooks
    The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... Leer más

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  • Handbook of Strategic Account Management

    A Comprehensive Resource

    A compilation of the established knowledge in strategic account managementWhile companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic ... Leer más

    $55.00 USD

  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... Leer más

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  • Breaking Through the Project Fog

    How Smart Organizations Achieve Success by Creating, Selecting and Executing On-Strategy Projects

    de James Norrie ...
    Series Libro 20 - Jossey-Bass Leadership Series - Canada
    A trail of mismanaged or terminated projects in recent years has cost the North American economy $100 to $150 billion dollars annually in lost productivity and shareholders capital. Unfortunately, the gap between project selection and project execution is often symptomatic of the onset of Project Fog, an all too familiar business situation in which projects are started and stopped constantly; ... Leer más

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  • Servitization Strategy and Managerial Control

    Series Libro 32 - Studies in Managerial and Financial Accounting
    Manufacturing firms are moving beyond manufacturing to offer services and solutions, often delivered through their products, or at least in association with them. This strategy is called “servitization” and these new business models are based on the Product-Service-System (PSS).This book, through both a theoretical and an empirical approach, intends to present and discuss the main challenges that ... Leer más

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  • The Handbook of Project Management

    Edición de Martina Huemann, Rodney Turner ...
    This practice-oriented handbook presents practitioners and students with a comprehensive overview of the essential knowledge and current best practices in project management. It includes the most up-to-date thinking in the discipline, describing recent developments in a way that practitioners can immediately use in their work.The Handbook of Project Management was the first “APM Body of Knowledge ... Leer más

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  • Perspectives On Supplier Innovation: Theories, Concepts And Empirical Insights On Open Innovation And The Integration Of Suppliers

    Series Libro 18 - Series On Technology Management
    Hardly anybody outside a company knows its products and processes better than its suppliers. Research confirms that intensive integration of suppliers in the value creation process positively influences the success of the company, particularly in highly competitive industries. This is a result of the progressing reduction in the depth of value creation of manufacturers and the increasing transfer ... Leer más

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  • The PDMA Handbook of Innovation and New Product Development

    THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENTState-of-the-art overview of all aspects of new product development from start to finishThe Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in ... Leer más

    $116.00 USD

  • Reinventing HRM

    Challenges and New Directions

    Edición de Ronald J. Burke, Cary L. Cooper ...
    The human resources (HR) field is in a time of format and self-reflection. This significant text directly addresses the reasons why human resource management has not received its due. It asks:What can be done about this?Why is it critical to continued organizational performance and innovation?What are its benefits?The authors review the most current thinking on HR initiatives associated with ... Leer más

    $82.99 USD