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  • Linked Innovation

    Commercializing Discoveries at Research Centers

    Series series Business and Management (R0)
    Questioning why research centers so often fail to commercialize discoveries, this book explores the concept of linked innovation, which promises to drive economic sustainability while preserving academic quality at research centers. The author examines the gaps in the innovation process and identifies eight symptoms of broken innovation. Providing empirical research into areas such as performance ... Leer más

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  • Waste to Wealth

    The Circular Economy Advantage

    Series series Business and Management (R0)
    Waste to Wealth proves that 'green' and 'growth' need not be binary alternatives. The book examines five new business models that provide circular growth from deploying sustainable resources to the sharing economy before setting out what business leaders need to do to implement the models successfully. ... Leer más

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  • Negotiating Life

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    de J. Salacuse ...
    A complement to the successful The Global Negotiator: Making, Managing, and Mending Deals Around the World in the Twenty-First Century (Palgrave, 2003), Salacuse's new work is a comprehensive and easy-to-understand look at negotiation in everyday life. Drawing from his extensive experience around the world, Salacuse applies such large-scale examples as the Arab-Israeli conflicts or those in Berlin ... Leer más

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  • Service Network Design of Bike Sharing Systems

    Analysis and Optimization

    de Patrick Vogel ...
    Series series Engineering (R0)
    This monograph presents a tactical planning approach for service network design in metropolitan areas. Designing the service network requires the suitable aggregation of demand data as well as the anticipation of operational relocation decisions. To this end, an integrated approach of data analysis and mathematical optimization is introduced. The book also includes a case study based on real-world ... Leer más

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  • Ecological Economics

    Sustainability in Practice

    Series series Economics and Finance (R0)
    In a concise and crisp manner, this book presents the state of the art in ecological economics, an interdisciplinary field focused on the analysis of sustainability of global, national and regional economic systems. An elegant guide, the book offers a range of cutting edge methods used in sustainability research including multicriteria decision aid (MCDA), input-output analysis, and life cycle ... Leer más

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  • Customer Sense

    How the 5 Senses Influence Buying Behavior

    Series series Business and Management (R0)
    An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. ... Leer más

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  • The Social License

    How to Keep Your Organization Legitimate

    de John Morrison ...
    Series series Business and Management (R0)
    A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR. ... Leer más

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  • Sustainable Value Chain Management

    Delivering Sustainability Through the Core Business

    Edición de Michael D'heur ...
    Series series Business and Management (R0)
    This book introduces the integrated management concept of "Sustainable Value Creation", which delivers sustainability ‘inside-out’ from the core business. It is based on the premise that sustainability can provide a platform for growth, if it is implemented in a company’s products, services and supply chains (combined also known as the 'Value Chain'). Managing the Value Chain from the outset with ... Leer más

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  • The Brand Strategist's Guide to Desire

    How to give consumers what they actually want

    de A. Simpson ...
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    This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world ... Leer más

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  • Organization, Society and Politics

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    This thought-provoking book will appeal to both specialists and newcomers to Aristotle. Specialists will welcome the attention to original texts that underpin many of our ideas on politics, business studies, and other social sciences, whilst newcomers will appreciate the lucid summaries and applications that make Aristotle fascinatingly accessible. ... Leer más

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  • Innovative Research Methodologies in Management

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    Edición de Luiz Moutinho, Mladen Sokele ...
    A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new ... Leer más

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  • Globalization and Public Policy

    A European Perspective

    Series series Business and Management (R0)
    This volume of selected articles was released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. National security, immigration, and the provision of health and other key social services call for a radically different outlook in terms of policy discussions. ... Leer más

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