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  • The Growing Business Intelligence

    AI and Related Technologies

    In today’s fast-paced and technologically driven society, businesses face unprecedented challenges and opportunities. This new volume explores how the application of artificial intelligence in the fields of management, finance, HR, hospitality, and marketing can enhance effectiveness, enabling business professionals and marketers to develop deeper connections with clients, extract valuable ... Leer más

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  • Disruptive Technologies and Business Innovation: IoT in Perspective

    This book explores the transformative impact of the Internet of Things (IoT) on business innovation and marketing strategies. It delves into how IoT is disrupting traditional approaches and creating new opportunities for businesses to thrive in a rapidly evolving technological landscape.The book begins by introducing IoT in marketing and its role in shaping modern business practices. It discusses ... Leer más

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  • Disruptive Technologies and Business Innovation: IoT in Perspective

    This book explores the transformative impact of the Internet of Things (IoT) on business innovation and marketing strategies. It delves into how IoT is disrupting traditional approaches and creating new opportunities for businesses to thrive in a rapidly evolving technological landscape. The book begins by introducing IoT in marketing and its role in shaping modern business practices. It discusses ... Leer más

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  • Navigating the Fintech Frontier Transformative Innovations and Risk Factors in Financial Services

    Navigating the Fintech Frontier Transformative Innovations and Risk Factors in Financial Services explores the transformative impact of financial technology on banking and financial services. It examines key opportunities and challenges in fintech adoption, including AI-driven banking, blockchain innovations, big data analytics, and the role of IoT in financial services. The book also addresses ... Leer más

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  • Green Marketing: A Comprehensive Guide

    An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the ... Leer más

    $39.00 USD

  • Green Marketing: A Comprehensive Guide

    An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the ... Leer más

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  • Navigating the Fintech Frontier Transformative Innovations and Risk Factors in Financial Services

    Navigating the Fintech Frontier Transformative Innovations and Risk Factors in Financial Services explores the transformative impact of financial technology on banking and financial services. It examines key opportunities and challenges in fintech adoption, including AI-driven banking, blockchain innovations, big data analytics, and the role of IoT in financial services. The book also addresses ... Leer más

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  • Business Model Innovation

    Game Changers and Contemporary Issues

    Edición de Annabeth Aagaard ...
    In the contemporary business landscape, the imperative for innovative approaches to business model innovation (BMI) is more pronounced than ever, especially given the pressing grand challenges, technological disruptions, digital transformation, and pressing environmental and social concerns of our era. The prevailing discourse in business model and BMI scholarship predominantly revolves around ... Leer más

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  • Omnichannel Retail

    A Strategic Approach for Planning and Decision Making

    Series series Business and Management (R0)
    The retail industry is currently undergoing the biggest transformation in its history. Driven by the digitalization of commerce, new technological innovations and tools, as well as ever-evolving consumer trends and emerging forms of consumption, retail business models are becoming fully omnichannel.This textbook provides a strategic approach to modern omnichannel retailing, its content, and its ... Leer más

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  • AI and Innovation

    How to Transform Your Business and Outpace the Competition with Generative AI

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  • The Oxford Handbook of Open Innovation

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