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  • Video Marketing

    Create Engaging Video Campaigns to Drive Brand Growth and Sales

    de Jon Mowat ...
    In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, ... Leer más

    $35.99 USD

  • Video Marketing

    Guida strategica alla creazione di contenuti e campagne

    de Jon Mowat ...
    I video sono il contenuto più fruito sui dispositivi mobile e in particolare su piattaforme come YouTube, Facebook, Instagram e Vimeo. Per questo le aziende destinano sempre maggiori risorse alla creazione di contenuti video, con lo scopo di suscitare brand awareness, aumentare il traffico web e incrementare vendite e profitti. Con uno stile semplice e brillante, questo manuale insegna a ... Leer más

    $23.99 USD o gratis con Kobo Plus

  • Video Marketing

    Ccomo usar o domínio do vídeo nos canais digitais para turbinar o marketing de produtos, marcas e negócios

    de Jon Mowat ...
    Traducido por Afonso Celso da Cunha Serra ...
    O vídeo está se tornando rapidamente o a linguagem dominante para produtos, marcas e negócios se comunicarem com o mercado. Com uma parcela cada vez maior da população economicamente ativa composta por Millennials (1980-1998) e Geração Z (a partir de 1998), se comunicar por meio de conteúdos em vídeo passa de alternativa à necessidade. Diante da profusão de novas mídias, especialmente dos canais ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Making EI Work

    Research from the Mowat Centre Employment Insurance Task Force

    Series Libro 89 - Queen's Policy Studies Series
    Since the inception and design of Canada's Employment Insurance (EI) program, the Canadian economy and labour market have undergone dramatic changes. It is clear that EI has not kept pace with those changes, and experts and advocates agree that the program is no longer effective or equitable. Making EI Work is the result of a panel of distinguished scholars gathered by the Mowat Centre Employment ... Leer más

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  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Leer más

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  • The Globalization of Inequality

    Why national and international equality matter and what we can do to ensure a fairer worldIn The Globalization of Inequality, distinguished economist and policymaker François Bourguignon examines the complex and paradoxical links between a vibrant world economy that has raised the living standard of over half a billion people in emerging nations such as China, India, and Brazil, and the ... Leer más

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  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

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  • The Transformation of Welfare States?

    de Nick Ellison ...
    This accessible work provides a ‘political sociology’ of welfare states in industrial societies, with both historical and contemporary perspectives. Ellison focuses on the social and political underpinnings of a number of welfare regimes and looks at the transformations they have undergone and the challenges they face.This book assesses current debates about the role of ‘globalization’ in welfare ... Leer más

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  • Caring for Children

    Social Movements and Public Policy in Canada

    Social inequality. Selective political attention. Insufficient funding and access. Caring for Children provides a comprehensive, interdisciplinary examination of the crisis in care for Canadian children and their caregivers.Couched in the language of choice, government policies on the care of Canadian children over the past decade have favoured professional, nuclear families while doing little to ... Leer más

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  • Hard Choices

    Financial Exclusion, Fringe Banks and Poverty in Urban Canada

    When low-income city dwellers lack access to mainstream banking services, many end up turning to ‘fringe banks,’ such as cheque-cashers and pawnshops, for some or all of their financial transactions. This predicament of ‘financial exclusion’ – faced by those underserved by conventional financial institutions – is comprehensively examined in Jerry Buckland's powerful study, Hard Choices.The first ... Leer más

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  • Get New Clients Now: The Top 10 Ways to Attract New Clients

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    New, updated edition 2023. Lyn Kelley, Ph.D, is a certified coach who has been providing seminars, CE courses and consulting for thousands of healthcare providers for over 16 years. Step-by-step guide to implement the 10 best, tried-true-tested and proven methods (each costs less than $100) to promote your practice to a well-pay clientele, in the most cost-effective ways. Here's what you'll get:- ... Leer más

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  • Why We Need a New Welfare State

    Leading scholars in the field examine the highly topical issue of the future of the welfare state in Europe. They argue that welfare states need to adjust, and examine which kind of welfare architecture will further Europe's stated goal of maximum social inclusion and justice. The volume concentrates on four principal social policy domains; the aged and transition to retirement; the welfare issues ... Leer más

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