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  • Guide to Product Innovation in Entrepreneurship

    de John DiMarco ...
    Series series SAGE Works
    In today′s competitive landscape, launching a successful new product or service requires more than just a good idea and theoretical premises to follow. It demands a blend of creativity, design thinking, and strategic execution. This book bridges that gap, offering a practical guide that combines design methodologies with actionable creativity frameworks for successful product development.Aspiring ... Leer más

    $71.99 USD

  • Essential Mass Communication

    Convergence, Culture, and Media Literacy

    de John DiMarco ...
    Helps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications careerEssential Mass Communication helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices. Offering an expanded view of the field, this ... Leer más

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  • Cardiac Electrophysiology

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    Series series Medicine (R0)
    Clinical cardiac electrophysiology is one of the most rapidly expanding fields in cardiology. There are currently no comprehensive case based books in this field. A Case Review of Cardiac Electrophysiology is a case based review of cardiac electrophysiology. The aim of this book is to provide a comprehensive case based review of cardiac electrophysiology. It will include implantable device cases ... Leer más

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  • Communications Writing and Design

    The Integrated Manual for Marketing, Advertising, and Public Relations

    de John DiMarco ...
    Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principlesReaders learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and ... Leer más

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  • Digital Design for Print and Web

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    de John DiMarco ...
    The all-inclusive guide—from theory to practice—for print and Web designAny well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.By combining basic theory with hands-on technique, Digital Design for Print and ... Leer más

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  • The Attention Merchants

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    de Tim Wu ...
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  • Big Bim Little Bim - the Practical Approach to Building Information Modeling - Integrated Practice Done the Right Way!

    The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling. ... Leer más

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  • Move Fast and Break Things

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  • Understanding E-Commerce Marketing: Strategy, Form, Function, Psychology and Future

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  • Business Gamification For Dummies

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