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“john c besley”

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  • Strategic Science Communication

    A Guide to Setting the Right Objectives for More Effective Public Engagement

    de John C. Besley, Anthony Dudo ...
    What tactics can effective science communicators use to reach a wide audience and achieve their goals?Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is ... Leer más

    $32.99 USD

  • Science Communication for Scientists

    Linking Strategy with Creativity, Practice, and Respect

    de Laura Lindenfeld, John C. Besley, Xia Zheng, Anthony Dudo, Todd P. Newman ...
    Grounded in strategic thinking and social science research, this textbook empowers students to confidently navigate skillful and effective science communication.Developed by leading science, health, and risk communication scholars, the book provides a clear, research-informed approach to communicating with audiences across the scientific community and broader society. Readers explore how to put ... Leer más

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