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Capturing Loyalty

How to Measure, Generate, and Profit from Highly Satisfied Customers

de John A. Larson, Bennett E. McClellan ...

Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business.Every business owner or manager knows that ... Leer más

$46.99 USD

Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business.Every business owner or manager knows that
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Understanding Michael Porter

The Essential Guide to Competition and Strategy

de Joan Magretta ...

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Leer más

$25.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight,
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The Discipline of Market Leaders

Choose Your Customers, Narrow Your Focus, Dominate Your Market

de Michael Treacy, Fred Wiersema ...

The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that ... Leer más

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The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that
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Uncommon Service

How to Win by Putting Customers at the Core of Your Business

de Frances Frei, Anne Morriss ...

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic ... Leer más

$25.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic
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Designing for Growth

A Design Thinking Tool Kit for Managers

de Tim Ogilvie, Jeanne Liedtka ...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Leer más

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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to
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Be a Network Marketing Superstar

The One Book You Need to Make Money Than You Ever Thought Possible

de Mary Christensen, Wayne Christensen ...

Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry.As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and ... Leer más

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Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry.As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and
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Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

de Philip Kotler ...

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the ... Leer más

$9.99 USD o gratis con Kobo Plus

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the
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TurboStrategy

21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly

de Brian Tracy ...

All the business wisdom in the world doesn’t matter if it doesn’t produce results. Whether your business is humming along fine or struggling to stay afloat, your company has more potential than the results show.Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results ... Leer más

Antes $2.99 USD Ahora $1.49 USD

Disponible también en: Audiolibro

All the business wisdom in the world doesn’t matter if it doesn’t produce results. Whether your business is humming along fine or struggling to stay afloat, your company has more potential than the results show.Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results
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Brainsteering

The Better Approach to Breakthrough Ideas

de Kevin P. Coyne, Shawn T. Coyne ...

“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers WeeklyFrom business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough problem-solving framework for developing better ... Leer más

$10.99 USD

“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers WeeklyFrom business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough problem-solving framework for developing better
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I'm Sorry I Broke Your Company

When Management Consultants Are the Problem, Not the Solution

de Karen Phelan ...

It’s the People, Stupid! Karen Phelan is sorry. She really is. She tried to do business by the numbers—the management consultant way—developing measures, optimizing processes, and quantifying performance. The only problem is that businesses are run by people. And people can’t be plugged into formulas or summed up in scorecards. Phelan dissects a whole range of consulting treatments for unhealthy ... Leer más

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It’s the People, Stupid! Karen Phelan is sorry. She really is. She tried to do business by the numbers—the management consultant way—developing measures, optimizing processes, and quantifying performance. The only problem is that businesses are run by people. And people can’t be plugged into formulas or summed up in scorecards. Phelan dissects a whole range of consulting treatments for unhealthy
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Global Brand Power

Leveraging Branding for Long-Term Growth

de Barbara E. Kahn ...

The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, ... Leer más

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The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions,
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Aaker on Branding

20 Principles That Drive Success

de David Aaker ...

" A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications ... Leer más

$11.99 USD o gratis con Kobo Plus

" A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications
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“john a larson”

Capturing Loyalty

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Understanding Michael Porter

The Discipline of Market Leaders

Uncommon Service

Designing for Growth

Be a Network Marketing Superstar

Marketing Insights from A to Z

TurboStrategy

Brainsteering

I'm Sorry I Broke Your Company

Global Brand Power

Aaker on Branding

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“john a larson”

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