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1 - 12 de 12 resultados para “johanna moisander”
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  • New Directions in Art, Fashion, and Wine

    Sustainability, Digitalization, and Artification

    de Annamma Joy, Deniz Atik, Wided Batat, Stephen Brown, Myriam Brouard, Taylor Brydges, Federica Carlotto, Zeynep Ozdamar Ertekin, A. Fuat Firat, José-Carlos García-Rosell0, Bianca Grohmann1, Claudia E. Henninger2, Celina Jones3, Kathryn A. LaTour4, Aurelie Le Normand5, Jukka Mäkinen6, Johanna Moisander7, Daragh O'Reilly8, Pratibha Ram9, Gabriele Troilo0, Songyi Yan1, Ying Zhu2, Camilo Peña3 ...
    Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards ... Leer más

    $93.19 USD

  • Gendering Theory in Marketing and Consumer Research

    Edición de Zeynep Arsel, Kirsi Eräranta, Johanna Moisander ...
    Series series Key Issues in Marketing Management
    Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice ... Leer más

    $68.99 USD

  • Qualitative Marketing Research

    A Cultural Approach

    de Johanna Moisander, Anu Valtonen ...
    Series series Introducing Qualitative Methods series
    Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.The book also provides insights ... Leer más

    $99.89 USD

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  • Marketing Database Analytics

    Transforming Data for Competitive Advantage

    de Andrew D. Banasiewicz ...
    Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the ... Leer más

    $95.99 USD

  • When to Use What Research Design

    de W. Paul Vogt, PhD, Dianne C. Gardner, PhD, Lynne M. Haeffele, PhD ...
    Systematic, practical, and accessible, this is the first book to focus on finding the most defensible design for a particular research question. Thoughtful guidelines are provided for weighing the advantages and disadvantages of various methods, including qualitative, quantitative, and mixed methods designs. The book can be read sequentially or readers can dip into chapters on specific stages of ... Leer más

    $53.99 USD

  • Digital Context 2.0

    Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things

    de David Norton ...
    We are in the midst of yet another shift in business models because of digital. This time the force for change is not mobility; it’s data and the Internet of Things. The more devices that connect to each other, the more digital creates a personal ecosystem, called Digital Context. Digital Context is as distinct a shift in business strategy from omni-channel as omni-channel was from the first multi ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Trade Marketing Focus

    Empower Key Influencing Factors

    de PA Basheer BSc. MA MBA ...
    Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumersand thats why in-house marketing is critical. In this guide, Basheer P.A, a successful business strategist, walks you through, how to create promotional plans and how to execute it, with excellence. The strategies and best practices will help you quickly capture ... Leer más

    $4.99 USD

  • How to Perform the Ultimate Local SEO Audit

    de Casey Meraz ...
    Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings.That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off ... Leer más

    $9.99 USD

  • Options Trading Strategies: 25 Option Trading Strategies That Can Bring You Profit

    de Renae Snyder ...
    Are you interested in learning how to trade options?In this book, you will learn 25 options trading strategies to help maximize your profit and minimize your risk. Brand new to investing? Don’t worry! We include a primer on what options tradings is and what you should know about it.Here is what you will learn after reading this book:-The basics of options trading;- Things to think about before you ... Leer más

    $4.99 USD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    de Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Handbook of Mobile Market Research

    Tools and Techniques for Market Researchers

    de Ray Poynter, Navin Williams, Sue York ...
    The premier guide to mobile market researchThe Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation ... Leer más

    $31.00 USD

  • Globalization of Financial Institutions

    A Competitive Approach to Finance and Banking

    Edición de Hasan Dincer, Ümit Hacioglu ...
    Series series Economics and Finance (R0)
    This peer-reviewed volume from the Society for the Study of Business and Finance, discusses current issues in globalization and financial system from an international political and economic perspective. Contemporary instruments and actors in the global financial system are specially analyzed and the discussion of managerial and financial issues of the global financial strategies offers novelty to ... Leer más

    $89.99 USD