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The Burger King

A Whopper of a Story on Life and Leadership

de Jim McLamore ...

The co-founder and first CEO of Burger King recounts the journey of the international fast-food chain and offers a message to today’s budding entrepreneur.A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore’s candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, ... Leer más

$12.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

The co-founder and first CEO of Burger King recounts the journey of the international fast-food chain and offers a message to today’s budding entrepreneur.A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore’s candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper,
... Leer más

Disponible también en: Audiolibro
Audiolibro

The Burger King

A Whopper of a Story on Life and Leadership

de Jim McLamore ...

Narrado por BJ Harrison ...

Completo

11 hora 5 minutos

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out:● How Burger King managed to create the worst advertising campaign of 1985● What Burger King shares with ... Leer más

$19.99 USD

Disponible también en: eBook

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out:● How Burger King managed to create the worst advertising campaign of 1985● What Burger King shares with
... Leer más

Disponible también en: eBook

Onward

How Starbucks Fought for Its Life without Losing Its Soul

de Howard Schultz, Joanne Gordon ...

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most ... Leer más

Antes $9.99 USD Ahora $8.99 USD

Disponible también en: Audiolibro

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most
... Leer más

Disponible también en: Audiolibro
Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time

de Howard Schultz ...

**Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience."It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly**The success of Starbucks Coffee Company is one of the most inspiring business stories in ... Leer más

$10.99 USD

**Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience."It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly**The success of Starbucks Coffee Company is one of the most inspiring business stories in
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Selling the Invisible

A Field Guide to Modern Marketing

de Harry Beckwith ...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, ... Leer más

$10.99 USD

Disponible también en: Audiolibro

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves,
... Leer más

Disponible también en: Audiolibro
Learn to Earn

A Beginner's Guide to the Basics of Investing and

de Peter Lynch, John Rothchild ...

Mutual fund superstar Peter Lynch and author John Rothchild explain the basic principles of the stock market and business in an investing guide that will enlighten and entertain anyone who is high school age or older.Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of ... Leer más

$13.99 USD

Mutual fund superstar Peter Lynch and author John Rothchild explain the basic principles of the stock market and business in an investing guide that will enlighten and entertain anyone who is high school age or older.Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of
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Pound Foolish

Exposing the Dark Side of the Personal Finance Industry

de Helaine Olen ...

If you’ve ever bought a personal finance book, watched a TV show about stock picking, listened to a radio show about getting out of debt, or attended a seminar to help you plan for your retirement, you’ve probably heard some version of these quotes:“What’s keeping you from being rich? In most cases, it is simply a lack of belief.” —SUZE ORMAN, The Courage to Be Rich“Are you latte-ing away your ... Leer más

$13.99 USD

Disponible también en: Audiolibro

If you’ve ever bought a personal finance book, watched a TV show about stock picking, listened to a radio show about getting out of debt, or attended a seminar to help you plan for your retirement, you’ve probably heard some version of these quotes:“What’s keeping you from being rich? In most cases, it is simply a lack of belief.” —SUZE ORMAN, The Courage to Be Rich“Are you latte-ing away your
... Leer más

Disponible también en: Audiolibro
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

de Joseph Michelli ...

WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home ... Leer más

$21.39 USD

WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home
... Leer más
Taking People with You

The Only Way to Make Big Things Happen

de David Novak ...

“AN IMPORTANT BOOK ABOUT MOTIVATION FROM A PROVEN MOTIVATOR.” —JACK WELCHYum! Brands CEO David Novak learned long ago that you can’t lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 ... Leer más

Antes $13.99 USD Ahora $4.99 USD

Disponible también en: Audiolibro

“AN IMPORTANT BOOK ABOUT MOTIVATION FROM A PROVEN MOTIVATOR.” —JACK WELCHYum! Brands CEO David Novak learned long ago that you can’t lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500
... Leer más

Disponible también en: Audiolibro
Trump: The Way to the Top

The Best Business Advice I Ever Received

de Donald J. Trump ...

The host of the hit reality show The Apprentice presents an invaluable collection of grounded, hard-hitting advice on business success, from people who have made it to the boss’s chair at some of America’s most thriving companies.How can you find the way to the top?Ask people who are already there.Because you can’t know it all. No matter how smart you are, no matter how comprehensive your ... Leer más

$12.99 USD

The host of the hit reality show The Apprentice presents an invaluable collection of grounded, hard-hitting advice on business success, from people who have made it to the boss’s chair at some of America’s most thriving companies.How can you find the way to the top?Ask people who are already there.Because you can’t know it all. No matter how smart you are, no matter how comprehensive your
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99 Ways to Increase Your Income

de Frank Martin ...

Series series 99 Ways
At a time when a stressed economy is causing job loss and other financial pains, many people are looking for ways to rebuild or supplement income. 99 Ways to Increase Your Income lays out simple steps to both generate more cash, as well as do a more effective job of hanging on to existing income. ... Leer más

$5.99 USD

At a time when a stressed economy is causing job loss and other financial pains, many people are looking for ways to rebuild or supplement income. 99 Ways to Increase Your Income lays out simple steps to both generate more cash, as well as do a more effective job of hanging on to existing income.
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The Richest Man in Town

The Twelve Commandments of Wealth

de Randall Jones ...

Secretly, if not overtly, almost everyone in America desires to become rich: to make it big, to enjoy the fruits of the most successful life imaginable. But unfortunately, most of us don't have a clue how to reach these all too elusive goals. Quite simply, there's no definitive road map for getting there, no proven plan, and certainly very little access to those who have become "the richest man in ... Leer más

$5.99 USD

Disponible también en: Audiolibro

Secretly, if not overtly, almost everyone in America desires to become rich: to make it big, to enjoy the fruits of the most successful life imaginable. But unfortunately, most of us don't have a clue how to reach these all too elusive goals. Quite simply, there's no definitive road map for getting there, no proven plan, and certainly very little access to those who have become "the richest man in
... Leer más

Disponible también en: Audiolibro

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The Burger King

The Burger King

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Onward

Pour Your Heart Into It

Selling the Invisible

Learn to Earn

Pound Foolish

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

Taking People with You

Trump: The Way to the Top

99 Ways to Increase Your Income

The Richest Man in Town

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