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  • AMA Handbook of Business Letters

    Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. With the understanding that consistently professional correspondence is essential to success in any industry, The AMA Handbook of Business Letters offers readers a refresher course in letter-writing basics--including focusing the message, establishing an appropriate tone, ... Leer más

    $11.99 USD

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  • Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

    The Thesaurus to Help You Promote Your Products, Services, and Ideas

    de Richard Bayan ...
    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with ... Leer más

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  • The Art of Talking to Anyone: Essential People Skills for Success in Any Situation

    Essential People Skills for Success in Any Situation

    From the author of How to Say It, the million-copies-sold bestsellerIf you want to improve your conversational skills--and achieve greater levels of personal and professional success--The Art of Talking to Anyone is the ultimate book. Rosalie Maggio has built a career on teaching people how to say the right thing at the right time--and she's made her techniques available to you.This essential ... Leer más

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  • The Marketing Gurus

    Lessons from the Best Marketing Books of All Time

    Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together ... Leer más

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  • The AMA Handbook of Business Writing

    The Ultimate Guide to Style, Grammar, Punctuation, Usage, Construction and Formatting

    This invaluable resource gives you quick, accessible guidelines to the entire writing process, from using correct grammar and style to formatting your document for clarity to writing effectively for a target audience.When it comes to writing, do you know how many businesspeople are just winging it? It clearly shows in sloppy grammar, incomprehensible language, poorly structured documents, shoddy ... Leer más

    $10.99 USD

  • The AMA Handbook of Business Documents

    Gudielines and Sample Documents That Make Busienss Writing Easy

    This book gives you the tips, tricks, and specific words you need to make your company come across on page or screen in a way that leads to its success.From business plans and sales presentations to newsletters and email marketing, The AMA Handbook of Business Documents has everything you need to be successful. You’ll learn about the various types of business documents and the parts of a document ... Leer más

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  • Mastering Amazon Ads: An Author's Guide

    de Brian Meeks ...
    Find Readers. Build your brand. Change your life. Mastering Amazon Ads will let you reach your goals. You'll learn what it takes to understand how to manage your ad dollars to maximize your return-on-investment.Whether you're an Indie author self-publishing for the first time or an experienced author working on your book marketing skills, this book will help you build an advertising and ... Leer más

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  • The Language of Success

    de Tom Sant ...
    Language is the medium of business. To be successful, we need to communicate effectively not only when speaking but in writing as well.Whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports, language gauges success. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse ... Leer más

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  • The Ultimate Digital Book Promotion Handbook - The Author's Guide To Finding Places To Promote Your Book Online

    de Jim Kukral ...
    The Cheapest, Fastest Way To Learn How To Promote Your Books Online!This book could be the difference between making 10 sales of your book, or 10,000.As an author you realize that if you want to sell a lot of books, you’re going to need to find the best ways to promote it. There are hundreds of new tools, resources and websites that you can utilize to help you promote your book, but finding them ... Leer más

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  • HOW TO WRITE A PRESS RELEASE

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  • Why Your Writing Sucks

    Business Writing that Works in the Digital Age

    de Marcia Ross ...
    Forget the 200-page books that claim to teach brevity! Why Your Writing Sucks is today's short-and-sweet route to better writing at work. In this cheerful, informed guide, you'll find grammar-free, common-sense, actionable advice to raise your writing game. ---- Think you're a bad writer? This book will help you. Think you're a good writer? This book will make you better. Think you're a great ... Leer más

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