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1 - 12 de 12 resultados para “jed hallam”
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  • The Social Media Manifesto

    de Jed Hallam ...
    Series series Business and Management (R0)
    The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans. ... Leer más

    $40.99 USD

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  • The Ultimate Kickstarter Guidebook: A Proven Formula For Crowdfunding Success

    de Andrew Aversa ...
    We're in the middle of a revolution that is changing how musicians, film makers, game developers, chefs, artists, and other creative professionals fund and launch their creative projects. No longer do you need a major label, publisher, or group of investors. Through the concept of "crowdfunding," you can finance your project publicly, connecting directly with people who want to help make it happen ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Lifestyle Brands

    A Guide to Aspirational Marketing

    de S. Saviolo, A. Marazza ...
    Series series Business and Management (R0)
    What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. ... Leer más

    $53.99 USD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    de Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Leer más

    $12.99 USD

  • Trust, Social Relations and Engagement

    Understanding Customer Behaviour on the Web

    de D. Padua ...
    Series series Business and Management (R0)
    Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'. ... Leer más

    $89.99 USD

  • Internet Marketing and Big Data Exploitation

    de I. Chaston ...
    Series series Business and Management (R0)
    Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks. ... Leer más

    $89.99 USD

  • Agile Procurement

    Volume I: Adding Value with Lean Processes

    de Bernardo Nicoletti ...
    This book is the first of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through inter-company relations. Agile ... Leer más

    $170.99 USD

  • Digital Virtual Consumption

    Edición de Mike Molesworth, Janice Denegri Knott ...
    Series series Routledge Studies in Innovation, Organizations and Technology
    Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates ... Leer más

    $77.99 USD

  • The New Workforce Challenge

    How Today's Leading Companies Are Adapting For the Future

    de A. Hatum ...
    Series series Business and Management (R0)
    Few books go into enough depth to really understand the differences between the future generations of professionals to come and the ones that have gone before. This innovative book examines how new generations of the workplace and workforce will be shaped in the future and shows organizations the ways in which they will have to adapt to succeed. ... Leer más

    $35.99 USD

  • Generation Jobless?

    Turning the youth unemployment crisis into opportunity

    de P. Vogel ...
    Series series Business and Management (R0)
    Offering guidance on the opportunities and threats for future generations, and featuring interviews with business leaders, this book provides a constructive look at change. It directs the youth to become job creators, not job seekers, and to approach the corporate and political worlds with an entrepreneurial mind-set. ... Leer más

    $31.99 USD

  • International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

    Edición de A. Arora ...
    Series series Business and Management (R0)
    International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to ... Leer más

    $49.99 USD

  • South Africa’s BPO Service Advantage

    Becoming Strategic in the Global Marketplace

    de Leslie P. Willcocks, Mary C. Lacity, A. Craig ...
    Series series Business and Management (R0)
    Since 2007, South Africa has been one of the world's upcoming Business Process Outsourcing (BPO) offshore destinations. This book is based on the authors' most recent research into high performance BPO globally and new research streams specifically on South Africa. ... Leer más

    $89.99 USD