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“janice maclennan”

1 - 12 de 12 resultados para “janice maclennan”
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  • Brand Planning for the Pharmaceutical Industry

    de Janice MacLennan ...
    Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for ... Leer más

    $82.99 USD

  • Marketing Planning for the Pharmaceutical Industry

    de John Lidstone, Janice MacLennan ...
    Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to ... Leer más

    $64.99 USD

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  • The Balanced Scorecard

    Translating Strategy into Action

    de Robert S. Kaplan, David P. Norton ...
    The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective ... Leer más

    $32.99 USD o gratis con Kobo Plus

  • The HR Scorecard

    Linking People, Strategy, and Performance

    de David Ulrich, Brian E. Becker, Mark A. Huselid ...
    Three experts in Human Resources introduce a measurement system that convincingly showcases how HR impacts business performance.Drawing from the authors' ongoing study of nearly 3,000 firms, this book describes a seven-step process for embedding HR systems within the firm's overall strategy—what the authors describe as an HR Scorecard—and measuring its activities in terms that line managers and ... Leer más

    $28.99 USD o gratis con Kobo Plus

  • Essential Tools for Operations Management

    Tools, Models and Approaches for Managers and Consultants

    de Simon Burtonshaw-Gunn ...
    The third book in the Essential Tools For series… on the topic of Operations ManagementBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person ... Leer más

    $24.00 USD

  • If You Build It Will They Come?

    Three Steps to Test and Validate Any Market Opportunity

    de Rob Adams ...
    Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend ... Leer más

    $15.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The excellent customer journey experience

    de Mike Hoogveld ...
    The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and ... Leer más

    $45.99 USD

  • Demand Management Best Practices

    Process, Principles, and Collaboration

    de Colleen Crum, George Palmatier ...
    Demand Management Best Practices outlines an effective demand management model process tied to an integrated business process that will give your organization a competitive edge. This book helps you effectively respond to ever-increasing expectations for improved supplier delivery performance, product availability, and responsiveness and ongoing pressure from shareholders and stock market analysts ... Leer más

    $40.99 USD

  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    de Eric Davies ...
    Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Leer más

    $2.99 USD

  • Project Management

    A practical guide to planning and managing projects

    de Stephen Hartley ...
    Organisations increasingly look to project management to deal with short timeframes, tight budgets, changing requirements and risk management in everyday operations, as well as for major strategic projects. Project management knowledge and skills are now essential for professionals just about everywhere, from teachers, social workers and lawyers, to engineers, builders and accountants.Stephen ... Leer más

    $55.99 USD

  • Predictive Business Analytics

    Forward Looking Capabilities to Improve Business Performance

    de Lawrence Maisel, Gary Cokins ...
    Series series Wiley and SAS Business Series
    Discover the breakthrough tool your company can use to make winning decisionsThis forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which ... Leer más

    $30.00 USD

  • Corporate Performance Management

    de David Wade, Ron Recardo ...
    Business experts, business economists, and organizational psychologists agree that a specific business strategy must be chosen for a corporation to excel. Beyond the strategy, companies must have a performance measurement system that ties every aspect of the organization - from the boardroom to the factory floor - to the strategy. In their book 'Corporate Performance Management', noted authors ... Leer más

    $91.99 USD